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The go-to guide for graphic designers who want to run their own shop and improve their bottom line.
First published in 2001, The Creative Business Guide to Running a Graphic Design Business set long-needed standards as the first comprehensive management manual for the graphic design industry. Now brought up-to-date, it describes current, best-practice procedures for firms of all sizes operating in an industry that is both fast-evolving and increasingly competitive.
| Preface | ||
| Sect. 1 | Organization | |
| Ch. 1 | A Solid Foundation | 17 |
| Ch. 2 | Structure and Facilities | 35 |
| Ch. 3 | Outside Support Services | 51 |
| Sect. 2 | Personnel | |
| Ch. 4 | Organizing | 77 |
| Ch. 5 | Hiring | 95 |
| Ch. 6 | Motivating | 115 |
| Ch. 7 | Creative Direction | 131 |
| Ch. 8 | Dismissing | 143 |
| Sect. 3 | Marketing | |
| Ch. 9 | Positioning | 155 |
| Ch. 10 | Promoting | 171 |
| Ch. 11 | Selling | 189 |
| Sect. 4 | Operations | |
| Ch. 12 | Pricing Your Services | 213 |
| Ch. 13 | Working with Clients | 241 |
| Ch. 14 | Grow the Business? | 273 |
| Ch. 15 | Financial Issues | 299 |
| Ch. 16 | Personal Issues | 335 |
| Sect. 5 | Appendices | |
| Appendix I | Twenty-Five Management Standards | 357 |
| Appendix II | Six Management Case Studies | 365 |
| Appendix III | A Designer's Short Course in Marketing | 379 |
| Appendix IV | Samples and Forms | 391 |
Anonymous
Posted May 1, 2004
If you are an owner/partner of a design firm, or looking at becoming one, you need this book. Cameron S. Foote has saved me several thousand dollars by helping me head of problems before they happen. This book has helped us figure out effective proposal writing, how to write a business plan and many other helpful things to run my business smarter and more profitable. This book gives you information you do not get in art or design school. A must read for any principal owner of a design business.
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Overview
The go-to guide for graphic designers who want to run their own shop and improve their bottom line.
First published in 2001, The Creative Business Guide to Running a Graphic Design Business set long-needed standards as the first comprehensive management manual for the graphic design industry. Now brought up-to-date, it describes current, best-practice procedures for firms of all sizes operating in an industry that is both fast-evolving and ...