The Creative Business Guide to Running a Graphic Design Business

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Every industry is unique, but some operate in ways that are outside standard business practices and experiences. Graphic design is one of those businesses. It requires its own distinct management style and operations agenda in order to run efficiently, build a stable client base, and maximize profitability. As business sophistication becomes increasingly critical for survival in the field, graphic design firms will need to fuel the business sides of their creative endeavors and ...
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2001 Hard cover New. No dust jacket. New, unread book. Book is clean & tight, text unmarked. Glued binding. Cloth over boards. With No dust jacket. 416 p. Contains: ... Illustrations. Audience: General/trade. (K-12) Read more Show Less

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The Creative Business Guide to Running a Graphic Design Business (Updated Edition)

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Overview

Every industry is unique, but some operate in ways that are outside standard business practices and experiences. Graphic design is one of those businesses. It requires its own distinct management style and operations agenda in order to run efficiently, build a stable client base, and maximize profitability. As business sophistication becomes increasingly critical for survival in the field, graphic design firms will need to fuel the business sides of their creative endeavors and build a solid foundation for the future.

The Creative Business Guide to Running a Graphic Design Business is the first comprehensive manual for firms of all sizes, providing specialized tips tailored to the specific goals and needs of graphic design companies. Divided into four sections that treat the cornerstone concerns of every successful business -- organization, marketing, personnel, and operations -- the book details how each of these areas functions in the design world, and what firm principals and managers can do to optimize their efficacy. Chapters cover structuring the firm, developing a business plan, cultivating relationships with outside support services, hiring, determining salaries and benefits, positioning the firm in the marketplace, selling to clients, pricing and budgeting services and client projects, financing and managing growth, and much more. The appendices include sample business forms and documents to help put the information into practice.

Drawing upon surveys of hundreds of design organizations across the country, this book is an invaluable tool for those just starting out in the design business as well as seasoned veterans of the field. It provides standard procedures firms of all sizes can use to strengthen their business presence and build healthy practices for the future.

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Product Details

  • ISBN-13: 9780393730777
  • Publisher: Norton, W. W. & Company, Inc.
  • Publication date: 10/1/2001
  • Edition description: 1 ED
  • Pages: 496
  • Product dimensions: 6.50 (w) x 9.60 (h) x 1.30 (d)

Meet the Author

Cameron S. Foote is the president of Creative Business, a Boston-based business-information resource for the design community. He is the author of The Business Side of Creativity, The Creative Business Guide to Running a Graphic Design Business and The Creative Business Guide to Marketing.

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Table of Contents

Preface
Sect. 1 Organization
Ch. 1 A Solid Foundation 17
Ch. 2 Structure and Facilities 35
Ch. 3 Outside Support Services 51
Sect. 2 Personnel
Ch. 4 Organizing 77
Ch. 5 Hiring 95
Ch. 6 Motivating 115
Ch. 7 Creative Direction 131
Ch. 8 Dismissing 143
Sect. 3 Marketing
Ch. 9 Positioning 155
Ch. 10 Promoting 171
Ch. 11 Selling 189
Sect. 4 Operations
Ch. 12 Pricing Your Services 213
Ch. 13 Working with Clients 241
Ch. 14 Grow the Business? 273
Ch. 15 Financial Issues 299
Ch. 16 Personal Issues 335
Sect. 5 Appendices
Appendix I Twenty-Five Management Standards 357
Appendix II Six Management Case Studies 365
Appendix III A Designer's Short Course in Marketing 379
Appendix IV Samples and Forms 391
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Customer Reviews

Average Rating 4.5
( 3 )
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Sort by: Showing all of 3 Customer Reviews
  • Anonymous

    Posted May 1, 2004

    One of the most referenced book in our design library.

    If you are an owner/partner of a design firm, or looking at becoming one, you need this book. Cameron S. Foote has saved me several thousand dollars by helping me head of problems before they happen. This book has helped us figure out effective proposal writing, how to write a business plan and many other helpful things to run my business smarter and more profitable. This book gives you information you do not get in art or design school. A must read for any principal owner of a design business.

    2 out of 2 people found this review helpful.

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  • Anonymous

    Posted January 21, 2012

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  • Anonymous

    Posted October 24, 2009

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