The Creative Business Guide to Running a Graphic Design Business

( 3 )

Overview

The go-to guide for graphic designers who want to run their own shop and improve their bottom line.
First published in 2001, The Creative Business Guide to Running a Graphic Design Business set long-needed standards as the first comprehensive management manual for the graphic design industry. Now brought up-to-date, it describes current, best-practice procedures for firms of all sizes operating in an industry ...

See more details below
Paperback (Revised)
$25.93
BN.com price
(Save 25%)$35.00 List Price

Pick Up In Store

Reserve and pick up in 60 minutes at your local store

Other sellers (Paperback)
  • All (18) from $6.61   
  • New (8) from $19.88   
  • Used (10) from $6.61   
The Creative Business Guide to Running a Graphic Design Business (Updated Edition)

Available on NOOK devices and apps  
  • NOOK Devices
  • Samsung Galaxy Tab 4 NOOK
  • NOOK HD/HD+ Tablet
  • NOOK
  • NOOK Color
  • NOOK Tablet
  • Tablet/Phone
  • NOOK for Windows 8 Tablet
  • NOOK for iOS
  • NOOK for Android
  • NOOK Kids for iPad
  • PC/Mac
  • NOOK for Windows 8
  • NOOK for PC
  • NOOK for Mac
  • NOOK for Web

Want a NOOK? Explore Now

NOOK Book (eBook - Revised)
$19.49
BN.com price
(Save 44%)$35.00 List Price

Overview

The go-to guide for graphic designers who want to run their own shop and improve their bottom line.
First published in 2001, The Creative Business Guide to Running a Graphic Design Business set long-needed standards as the first comprehensive management manual for the graphic design industry. Now brought up-to-date, it describes current, best-practice procedures for firms of all sizes operating in an industry that is both fast-evolving and increasingly competitive.

Read More Show Less

Product Details

  • ISBN-13: 9780393732993
  • Publisher: Norton, W. W. & Company, Inc.
  • Publication date: 9/21/2009
  • Edition description: Revised
  • Pages: 416
  • Sales rank: 793,153
  • Product dimensions: 6.10 (w) x 9.10 (h) x 1.10 (d)

Meet the Author

Cameron S. Foote is the president of Creative Business, a Boston-based business-information resource for the design community. He is the author of The Business Side of Creativity, The Creative Business Guide to Running a Graphic Design Business and The Creative Business Guide to Marketing.

Read More Show Less

Table of Contents

Preface
Sect. 1 Organization
Ch. 1 A Solid Foundation 17
Ch. 2 Structure and Facilities 35
Ch. 3 Outside Support Services 51
Sect. 2 Personnel
Ch. 4 Organizing 77
Ch. 5 Hiring 95
Ch. 6 Motivating 115
Ch. 7 Creative Direction 131
Ch. 8 Dismissing 143
Sect. 3 Marketing
Ch. 9 Positioning 155
Ch. 10 Promoting 171
Ch. 11 Selling 189
Sect. 4 Operations
Ch. 12 Pricing Your Services 213
Ch. 13 Working with Clients 241
Ch. 14 Grow the Business? 273
Ch. 15 Financial Issues 299
Ch. 16 Personal Issues 335
Sect. 5 Appendices
Appendix I Twenty-Five Management Standards 357
Appendix II Six Management Case Studies 365
Appendix III A Designer's Short Course in Marketing 379
Appendix IV Samples and Forms 391
Read More Show Less

Customer Reviews

Average Rating 4.5
( 3 )
Rating Distribution

5 Star

(2)

4 Star

(1)

3 Star

(0)

2 Star

(0)

1 Star

(0)

Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

 
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously
Sort by: Showing all of 3 Customer Reviews
  • Anonymous

    Posted May 1, 2004

    One of the most referenced book in our design library.

    If you are an owner/partner of a design firm, or looking at becoming one, you need this book. Cameron S. Foote has saved me several thousand dollars by helping me head of problems before they happen. This book has helped us figure out effective proposal writing, how to write a business plan and many other helpful things to run my business smarter and more profitable. This book gives you information you do not get in art or design school. A must read for any principal owner of a design business.

    2 out of 2 people found this review helpful.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted January 21, 2012

    No text was provided for this review.

  • Anonymous

    Posted October 24, 2009

    No text was provided for this review.

Sort by: Showing all of 3 Customer Reviews

If you find inappropriate content, please report it to Barnes & Noble
Why is this product inappropriate?
Comments (optional)