BN.com Gift Guide

Creative Computer Software for Strategic Thinking and Decision Making: A Guide for Senior Management and MIS Professionals

Overview

Current thinking about how to improve strategic planning (now upgraded to strategic thinking) and decision making by managers at all levels is to employ some aspect of information systems technology. Although this approach has worked well for most organizations, chief executives are now asking their managers to do what they do best but to do it better. But how? Future thinking about improving strategic thinking and decision making involves integrating creativity with the latest in information systems. Hence, the ...

See more details below
Other sellers (Hardcover)
  • All (7) from $15.86   
  • New (2) from $125.82   
  • Used (5) from $15.86   
Sending request ...

Overview

Current thinking about how to improve strategic planning (now upgraded to strategic thinking) and decision making by managers at all levels is to employ some aspect of information systems technology. Although this approach has worked well for most organizations, chief executives are now asking their managers to do what they do best but to do it better. But how? Future thinking about improving strategic thinking and decision making involves integrating creativity with the latest in information systems. Hence, the power of the computer can be an important means to assist managers in doing what they do better when employing a creative computer software approach.

Initially, the text looks at a number of areas that are impacted by creativity, with special emphasis on creative computer software. Management decision making is examined from a problem-finding or a forward-looking viewpoint that can benefit from utilizing creative computer software. Not only is this software useful for organizing ideas, but also for getting managers involved in networking ideas in different locations of a company. But more importantly, this software centers on the generation of new ideas. To demonstrate the generation of these ideas, the final part of the text gives a number of real-world applications of creative computer software. Particular emphasis is placed on Idea Fisher 4.0, an effective software package for generating new products and services.

Read More Show Less

Product Details

  • ISBN-13: 9780899307589
  • Publisher: ABC-CLIO, Incorporated
  • Publication date: 1/30/1993
  • Pages: 344
  • Product dimensions: 6.14 (w) x 9.21 (h) x 0.81 (d)

Meet the Author

ROBERT J. THIERAUF is Professor of Information and Decision Sciences at Xavier University in Cincinnati, Ohio.

Read More Show Less

Table of Contents

Figures
Preface
Abbreviations
Pt. I Utilization of Creativity to Improve Managerial Effectiveness
1 An Introduction to Creativity to Assist Managers 3
2 A Look at Managerial Creativity 31
Bibliography: Part I 53
Pt. II Creativity Techniques and Managerial Decision Making
3 Creativity Techniques Useful to Managers 59
4 Creativity and Managerial Decision Making 81
Bibliography: Part II 105
Pt. III Relationship of Computers to Creativity
5 Creativity as Practiced in an MIS Environment 111
6 Creativity Assisted by Computer Hardware and Software 131
Bibliography: Part III 175
Pt. IV Applications of Creativity in Functional Areas of a Typical Company
7 Creativity in Corporate Strategic Thinking 185
8 Creativity in Marketing 217
9 Creativity in Manufacturing 249
10 Creativity in Finance and Accounting 275
Bibliography: Part IV 301
Index 309
Read More Show Less

Customer Reviews

Be the first to write a review
( 0 )
Rating Distribution

5 Star

(0)

4 Star

(0)

3 Star

(0)

2 Star

(0)

1 Star

(0)

Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

 
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously

    If you find inappropriate content, please report it to Barnes & Noble
    Why is this product inappropriate?
    Comments (optional)