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From the Publisher
"In three volumes, this set brings together 31 chapters by academics and practitioners in management, technology, business, and organizational psychology from the US and Europe who discuss how to be innovative and design organizations and management infrastructures to enhance creativity. The volumes, which combine the viewpoints of large companies and small start-ups, each take a different perspective: strategy in the first, followed by creativity at individual and team levels, and execution. Topics include environment, social innovation, historical background, how to use the creative potential of people, organizational culture, the process of innovation, cross-national interaction, organization, discipline, and intellectual property. Specific examples relate to the Silicon Valley, Honda, start-up companies, and others."
- Reference & Research Book News
Reference & Research Book News
"Davila, Epstein, and Shelton have compiled a three-volume set that provides the latest research on how organizations can be innovative. They view innovation as the only way to maintain a competitive advantage in the long term. Contributors to this work are experts from both the academic and professional arenas….All chapters contain research supported by several figures and tables, and by numerous references….Recommended. Business practitioners and upper-level business school students and faculty."