The Creative Enterprise [3 volumes]: Managing Innovative Organizations and People

The Creative Enterprise [3 volumes]: Managing Innovative Organizations and People

by Tony Davila, Marc J. Epstein, Robert Shelton
     
 

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ISBN-10: 0275986853

ISBN-13: 9780275986858

Pub. Date: 12/30/2006

Publisher: ABC-CLIO, Incorporated

Creativity is the lifeblood of any business—from fledgling startup to global giant, creativity is what inspires entrepeneurs to take the leap into the unknown, motivates project teams to design faster and better products, drives executives to set their sights on new markets and customers. The Creative Enterprise asks: where do these creative

Overview

Creativity is the lifeblood of any business—from fledgling startup to global giant, creativity is what inspires entrepeneurs to take the leap into the unknown, motivates project teams to design faster and better products, drives executives to set their sights on new markets and customers. The Creative Enterprise asks: where do these creative impulses come from, and how can they be channeled into profitable ventures? Contributions from scholars and practitioners around the world integrate insights from the fields of management, economics, technology, psychology, and sociology to shed new light on innovation and how it drives business growth. Volume 1 focuses on innovation strategies, with chapters on developing the new product pipeline, technology transfer, and strategic alliances. Volume 2 considers the individual and organizational aspects of innovation, with chapters on the psychology of creativity and the influences of organizational culture on innovation. Volume 3 covers the infrastructure for promoting and sustaining innovation, with chapters on managing creative teams, selecting and funding projects, and developing effective performance measurement and rewards systems.

Create—to make or bring into existence something new, derived from the Latin crescere, to grow. Creativity is the lifeblood of any business—from fledgling startup to global giant, creativity is what inspires entrepreneurs to take the leap into the unknown, motivates project teams to design faster and better products, drives executives to set their sights on new markets and customers. Where does this creativity come from? How can it be channeled into profitable ventures? The Creative Enterprise brings together the most current thinking from academics and practitioners around the world to shed new light on creativity and how it drives business growth. It addresses such topics as: Why are some organizations creative and others are not? What catalyzes new ideas? How can leaders balance short-term financial pressures and long-term creative aspirations? And how can firms maximize the value of their ideas into profitable products and services?

While many authors have tackled pieces of the puzzle, this set uniquely integrates insights from the fields of management, economics, technology, psychology, and sociology, to cover the spectrum across individual and organizational innovation. Volume 1 focuses on innovation strategies, with chapters on developing the new product pipeline, measuring the impact of innovation on firm growth, technology transfer, and strategic alliances. Volume 2 considers the individual and organizational aspects of innovation, with chapters on creativity and artwork, idea catalysts and blocks, and the interplay between organizational culture and innovation. Volume 3 covers the infrastructure for promoting and sustaining innovation, with chapters on managing creative teams, selecting and funding projects, and developing effective performance measurement and rewards systems.

Product Details

ISBN-13:
9780275986858
Publisher:
ABC-CLIO, Incorporated
Publication date:
12/30/2006
Pages:
728
Product dimensions:
6.40(w) x 9.60(h) x 2.60(d)

Table of Contents

Introduction

Chapter 1: Why Innovate? The Impact of Innovation on Firm Performance

Chapter 2: A Strategic Framework for Innovation Management

Chapter 3: Incremental Innovation or Radical Innovation? True Relevance, Ownability and Impact

Chapter 4: Toward a Non-linear History of R&D: Examples from American Industry, 1870-1970

Chapter 5: Silicon Valleys Next Act: Creativity, Consumers, and Cross-Disciplinary Innovation Move Toward Center Stage

Chapter 6: The Pipeline from University Laboratory to New Commercial Product: An Organizational Framework Regarding Technology Commercialization in Multidisciplinary Research Centers

Chapter 7: Bringing University Technology to the Private Sector

Chapter 8: Social Innovation

Chapter 9: Introducing Radically New Products and Services

Chapter 10: Turning Creativity into Value Creation: The Growth Path of Startup Firms

Chapter 11: The Promise of Management Control Systems for Innovation and Strategic Change

Index

About the Editors and Contributors

Introduction

Chapter 1: Dialectics of Creativity in Complex Organizations

Chapter 2: Leading for Creativity: An Employee-Manager Dyadic Approach

Chapter 3: 3-D Creativity in Organizations: Discipline, Discipline, Discipline

Chapter 4: Overcoming Creative Blocks

Chapter 5: The Psychology of Creativity

Chapter 6: Creativity, Cognition and Cyborgs: The Extended Mind Hypothesis as an Explanatory Framework for Creativity Research

Chapter 7: The Role of Effective Organizational Culture in Fostering Innovation and Entrepreneurship

Chapter 8: The Social Context of Innovation

Chapter 9: Creative Cognition in the Workplace: An Applied Perspective

Chapter 10: Designing Rewards to Enhance Innovation

Index

About the Editors and Contributors

Introduction

Chapter 1: The Case of Honda Accord Wagon Development: A Knowledge Creation Perspective

Chapter 2: Funding Innovation Through Venture Capital: A Global Perspective

Chapter 3: Drivers and Measures of Innovation Success

Chapter 4: Moving from Creation to Value

Chapter 5: Variations on a Theme: The Reinvention and Renewal of Intellectual Property

Chapter 6: Organizational Design for Corporate Creativity in the Indian Setting

Chapter 7: Managing Global Innovation Projects

Chapter 8: Cash Constraints and Venture Capital Stage Investing in Startup Companies

Chapter 9: Sector-Focused Incubation: A Tool for Promoting Technology Innovation and Commercialization

Chapter 10: Measuring Innovation: A Framework for Action

Chapter 11: Management of Innovation and Product Development Processes

Index

About the Editors and Contributors

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