Creative Jolt

Overview

All designers have a comfort zone -- a place where they're sure to find ideas that are...acceptable. Creative Jolt is the perfect resource for designers who believe "acceptable" isn't good enough! Real inspiration comes from pushing the envelope of your imagination, of thrusting yourself out of comfort zones into a place where original ideas and dynamic designs come fast and furious.

Creative Jolt shows you how to take creative leaps of faith and attack graphic design problems ...

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Overview

All designers have a comfort zone -- a place where they're sure to find ideas that are...acceptable. Creative Jolt is the perfect resource for designers who believe "acceptable" isn't good enough! Real inspiration comes from pushing the envelope of your imagination, of thrusting yourself out of comfort zones into a place where original ideas and dynamic designs come fast and furious.

Creative Jolt shows you how to take creative leaps of faith and attack graphic design problems from different angles, with eyes and mind open to every possibility. Clever insights and advice from master designers help you to break out of the usual box of ideas and turn your brainstorms from familar to fantastic.

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Editorial Reviews

Library Journal
Professional designers, whether working in graphic design, advertising, illustration, typography, or photography, always hit dry spots in their creative lives. These two books are meant to jolt them out of their comfort zones. Anderson is an award-winning design director of a creative design and marketing studio in New Jersey. Robin Landa is a designer, copywriter, and creative consultant to major corporations. In the first volume, they join with coauthor Rose Gonnella to explore creative, sometimes shocking ways of overcoming design stumbling blocks, using 17 ingenious approaches. The second volume provides pure stimulation rather than practical design solutions. Its scrapbook approach serves as a springboard. Both books are recommended for academic and professional collections and larger public libraries. Copyright 2000 Cahners Business Information.
Booknews
Three artists discuss creative approaches to graphic design, illustration , typography, and photography and how they can jolt a designer out of a rut to solve design problems in new ways. Copiously illustrated in full color, the book provides designers with advice for breaking out of their comfort zone, brainstorming ideas, and approaching projects from different directions. Includes a showcase of sample work and interviews with professionals. Annotation c. Book News, Inc., Portland, OR (booknews.com)
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Product Details

  • ISBN-13: 9781581800111
  • Publisher: F+W Media
  • Publication date: 12/1/2000
  • Pages: 144
  • Product dimensions: 9.14 (w) x 8.97 (h) x 0.54 (d)

Table of Contents

Part I Introduction 6
Let someone take you there 9
Get out of the hole 9
Go to unusual sources 10
Notice things around you 10
Pay attention to your environment 11
Carry a pineapple 11
Be independent 12
Expand your taste by looking at great stuff 13
Use what you know in new ways 13
Create a zeitgeist 14
Try a new doctrine on for size 14
Cross over 15
Become 15
Part II Jolts 16
Tapping into the zeitgeist 18
Media and techniques 22
Visual metaphors 28
Atypical points of view 34
Fantasy and surrealism 39
Syntheses and merges 45
Unusual color palettes 50
Historical references 55
Visual relationships 61
Style 64
Found materials and objects 70
Conceptual typography 74
Wit 79
Whimsy 82
Challenging the container 86
Cross-formatting 89
Push and pull 93
Part III Showcases 96
Stefan sagmeister/sagmeister inc./new york, ny 98
Robert louey/louey/rubino design group, inc./santa monica, ca 102
Lanny sommese/sommese design/state college, pa 106
Thomas c. ema/ema design inc./denver, co 110
David wheeler/lynnwood, wa 114
John stevens/john stevens design/winston-salem, nc 118
Jilda morera/jilda morera photography/palm harbor, fl 122
Jennifer morla/morla design/san francisco, ca 124
Carlos segura/segura inc./chicago, il 127
Kiku obata/kiku obata & company/st. louis, mo 130
Hunt adkins/minneapolis, mn 132
George tscherny/george tscherny, inc./new york, ny 136
Copyright notices 140
Index 141
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