Creative Motion Graphic Titling for Film, Video, and the Web: Dynamic Motion Graphic Title Design

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Overview

Captivate your audience and enhance your storytelling with this tutorial based 4-color cookbook, featuring dozens of solutions to your titling needs. Each chapter includes case studies and interviews with the pros, lending cutting insight and lessons learned that will have you creating inspired title sequences in no time.

The book features genre-based tutorial sections, with step by step instructions for creating effective horror, comedy, drama, and suspense titling sequences. Tutorials for creating some of the most popular title sequences in blockbuster movies are included (Se7en, The Sopranos, 24, The Matrix). Other tutorials teach you how to effectively use sound and VFX in your titles, and also included is instruction on editing your title sequence. These techniques, as well as chapters on the essentials of typography allow you to apply these lessons to your title sequence regardless of whether it's for TV, the web, or digital signage.

Also included is a DVD with sample clips, as well as project files that allow you to refine the techniques you learned in the book. As an added bonus we've included 3 titling chapters from other Focal books, with specific instructions on titling within certain software applications.

Cover images provided by MK12, from The Alphabet Conspiracy. Learn more at www.MK12.com

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Editorial Reviews

From the Publisher
"In their book Creative Motion Graphic Titling for Film, Video and the Web, Braha and Byrne, both successful motion graphics artists and educators, treat titles as part of the greater story telling process. Their approach to title design is logical and intuitive; by first laying out the role of titles, they explore the history of title design and provide aesthetic context to design choices. This well laid-out text guides the reader in creating graphics according to current trends and professional practice. Creative Motion Graphics Titling for Film, Video and the Web is a must-read for anyone who wants to hone their digital design skills!" - Andrea Moore Paldy, co-author, Exploring Motion Graphics

"Yael and Bill demystify and bridge the gap of motion graphics for ALL. They bring together a practical blend of the current best practices and techniques, wrap them in a fun and well-told historical context, and give us simple steps that make it easy to comprehend the ever-evolving digital landscape." - M W Leifer, CEO & Cultural Anthropologist, guerilla PR

"Having been a huge fan of movie titles and graphics since I was very young, this book instantly stirred my imagination, and will now inform the way I see everything that involves fonts, titles, or motion graphic design. The examples and tutorials are extremely useful, and the depth of history provided is a testament to the skill and experience of the book's authors. I'm confident this book is destined to become a must-have reference for professional designers, students, and enthusiasts alike. I know my copy will never be far from hand, with lot's of notes in the margins." - Spencer Nilsen, President & Creative Director, Ex'pression College for Digital Arts

"Unequivocal "ABC's" of title sequence design. Thorough and detailed, with revealing discussions by industry leading pundits." - John Schroeder, Art Director, Comcast Sportsnet California

"Easily one of the best books I've read thus far, Creative Motion Graphic Titling is very informative and, quite simply, a fantastic read. Even if you do not have an interest in title design, as digital artists there is alot that can be gained from this particular book. In fact, I found this book to be quite unique, not only by its very topic, but in what it contains in support of the topic."—Renderosity.com

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Product Details

  • ISBN-13: 9780240814193
  • Publisher: Taylor & Francis
  • Publication date: 10/1/2010
  • Pages: 416
  • Product dimensions: 7.40 (w) x 9.60 (h) x 0.90 (d)

Meet the Author

Yael Braha (B.A. in Graphic Design, M.F.A. in Cinema) is the Director of Motion Graphics Design Program at Ex'pression College for Digital Arts, where she teaches Title Design, Advertising, and Music Video Classes. She has created web design, motion graphics, film, video, and print design work for over 16 years for clients such as Ferrari, RAI, KQED, CBS, NBC, G4, and PBS. She is an Apple Certified Trainer in Final Cut Pro, Motion, and Color.
Bill Byrne is a multimedia digital artist whose work has been exhibited internationally. His visual and sound art focuses on building surrealistic, organic worlds. He makes digital-photomontage-based prints, animated installations and conceptual sound art podcasts. He performs experimental electronic music with a laptop, Game boy and circuit bent toys with his wife Suzanne as The Painful Leg Injuries. They have recently performed at Make magazine's Maker Faire in Austin.

On November 14th 2007 he was the invited speaker at Bloomfield College in New Jersey discussing his career as a fine artist and professional designer. Prints of his digital photomontage were chosen to be in Arts and Science Collaborators Digital exhibitions in 2001, 2002, and 2004. His image The Flowering was published in the October 2005 issue of Wired magazine. His article Wii Will Rock You was published in Make magazine's issue #14 (Spring 2008).

As well as making art, Bill is also a professional motion graphics designer and editor for television and film. He has worked with clients such as Electronic Arts, NBC, Tiffany & Co., ABC Sports, ESPN, Panasonic, Snickers and RCA Records. His film projects include the title sequence and special effects for the independent feature Red Doors (winner, best narrative feature, Tribeca Film Festival 2005). He has also directed and animated the video for "All About House Plants” for the DVD project, Addendum by the band One Ring Zero.

Bill has also been involved in education for a number of years. From 2004 to 2007 he was a professor of Digital Filmmaking at the Katharine Gibbs School in New York. He is now the academic director of the Media Arts and Animation, Visual Effects and Motion Graphics, Game Art and Design and Digital Filmmaking and Video Production departments at The Art Institute of Austin.

Bill is a graduate from New York's School of Visual Arts Master of Fine Arts in Photography and Related Media. Bill is an Adobe Certified Expert in Photoshop CS3.

He lives with his wife, Suzanne in Austin, Texas.

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Table of Contents

Title Sequences- Function with Form; A Brief History of Title Sequences; The Essentials of Typography; Lights, Color, and Clarity- Preparing Your Titles; Common Techniques for Movie and TV Titles; Title Sequences in Production- The Camera and the Edit; Sound in Movie Titles; Essential Techniques; Famous Movie Title Techniques; Completing the Creative Process;

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