Creative Product Design: A Practical Guide to Requirements Capture Management / Edition 1

Hardcover (Print)
Buy New
Buy New from
Used and New from Other Sellers
Used and New from Other Sellers
from $6.22
Usually ships in 1-2 business days
(Save 93%)
Other sellers (Hardcover)
  • All (11) from $6.22   
  • New (7) from $59.41   
  • Used (4) from $6.22   


Defining a process of requirements capture as the "front end" or"pre-development" of the product development process is imperative.The front end is a critical phase because once the concept has beendefined, then about 80% of subsequent costs will have beencommitted.

Without the requirements capture process, false assumptionsregarding customer, technical and other requirements may be made.Such false assumptions lead to errors in the product specificationwhich may only be uncovered later in the process. It does not takemuch to imagine the impact this has on time and money.

With the current focus on achieving quick response, managers worrythat more effort expended on requirements capture at the front endwill increase the time of product development. However, companieswith intensive front end activities spend 40% less time on productdevelopment than those that ignore this stage. In addition,companies with an effective requirements capture process gain moreprofits and revenue from new products than those that do not havean adequate requirements capture process.

The writing is on the wall.

Read More Show Less

Editorial Reviews

From The Critics
Requirements capture is the process by which the needs, preferences, and requirements of individuals and groups significant to product development are researched and identified. In this text, Bruce (design management and marketing, UMIST) and Cooper (design management, U. of Salford) describe how to implement requirements capture within any organization. They contend that by devoting more attention to this pre-development phase, companies can save time during product development and avoid costly false assumptions. Annotation c. Book News, Inc., Portland, OR (
Read More Show Less

Product Details

  • ISBN-13: 9780471987208
  • Publisher: Wiley
  • Publication date: 2/16/2001
  • Edition number: 1
  • Pages: 240
  • Product dimensions: 6.00 (w) x 9.00 (h) x 0.69 (d)

Meet the Author

Dr. Margaret Bruce is Professor of Design Management and Marketingand Head of Department of Textiles, UMIST. She has written severalbooks and papers on design and innovation and carried outinternational research programmes in these fields. She hasdeveloped courses and run executive programmes in ProductDevelopment Management and Design and edits the InternationalJournal of Product Development, Innovation and Management.

Dr. Rachel Cooper is Professor of Design Management and AssociateHead of Research in the School of Art and Design at the Universityof Salford. She is Chair of the European Design Academy and editsthe international journal, The Design Journal. She has publishedseveral books and papers in design management, new productdevelopment and conducted major research programes in this field.

Read More Show Less

Table of Contents




New Product Development.

Requirements: Ideas, Research and Strategy.

Requirements: Market Research Tools and Techniques.


Introduction to the Case Studies.

Colossus Case Study.

Vantage Case Study.

Bandage Case Study.

Construct Case Study.


Requirements Capture Process.

Integrating Requirements Capture with Product Development.



Read More Show Less

Customer Reviews

Be the first to write a review
( 0 )
Rating Distribution

5 Star


4 Star


3 Star


2 Star


1 Star


Your Rating:

Your Name: Create a Pen Name or

Barnes & Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation


  • - By submitting a review, you grant to Barnes & and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Terms of Use.
  • - Barnes & reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously

    If you find inappropriate content, please report it to Barnes & Noble
    Why is this product inappropriate?
    Comments (optional)