Creative Solutions for Unusual Projects

Creative Solutions for Unusual Projects

5.0 2
by Boylston
     
 
This book helps designers handle those odd projects by detailing all the inside info they so desperately need--from specs and templates, to quick fixes and gritty solutions. Projects cover:
* menus, order forms, catalogs and annual reports
* compact disks, hang tags, labels, polybags and videos
* book covers and magazines
* self-mailers, invitations,

Overview

This book helps designers handle those odd projects by detailing all the inside info they so desperately need--from specs and templates, to quick fixes and gritty solutions. Projects cover:
* menus, order forms, catalogs and annual reports
* compact disks, hang tags, labels, polybags and videos
* book covers and magazines
* self-mailers, invitations, advertisements and solicitations
* signage, billboards and trade show booths
* awards, forms, buttons, tickets and more Designers will find a bounty of approaches and solutions, insider advice for working with printers, photographers, illustrators, and tips for stopping emergencies before they start. Scott Boylston is a professor of graphic design at the Savannah College of Art and Design. He previously worked as an art director for a New York City design firm, where he developed packaging for cosmetic companies, including Estee Lauder, Elizabeth Arden, and Yves Saint Laurent.
* Provides sketches, illustrations and instructions for 26 projects
* Enables designers to get through unfamiliar projects with professionalism and style

Editorial Reviews

Library Journal
Addressing readers interested in entering the fields of desktop publishing or graphic design, Boylston (graphic design, Savannah Coll. of Art & Design) offers a basic overview of many types of graphic design projects. Each clearly written chapter is organized into a section on practical matters, followed by figures with design examples and tips. Throughout, many valuable pointers are given on production. The text touches on the needs of clients but rarely provides details about the target audience for a given project. This book would be appropriate in public, secondary school, and community college libraries, but because it is more oriented toward general desktop publishing, it is not well suited for a fine arts or sophisticated graphic design library. Michael H. Bruno's Pocket Pal: A Graphic Arts Production Handbook (GATF, 2000. 18th ed.) may be useful to readers interested in basic questions of design and production, as will the many small, educational publications released by printer and paper companies, which go into some depth on everything from design to the paper-making process. Dorion Beach, Turner & Assoc., San Francisco Copyright 2001 Cahners Business Information.
Booknews
This reference provides resources and design expertise for bringing projects through a graphic crisis with professionalism and style. Along with the text, Boylston (graphic design, Savannah College of Art) includes sketches, illustrations, and instructions for 26 projects from start to finish. He also offers advice for working with printers, photographers, illustrators, and tips for preventing emergencies. Topics include brochures, packaging, publications, direct mail, large- scale and miscellaneous projects, and general design considerations. Extensively illustrated in color. Annotation c. Book News, Inc., Portland, OR (booknews.com)

Product Details

ISBN-13:
9781581801200
Publisher:
F+W Media
Publication date:
07/28/2001
Pages:
192
Product dimensions:
8.62(w) x 11.02(h) x 0.68(d)

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Creative Solutions for Unusual Projects 5 out of 5 based on 0 ratings. 2 reviews.
Anonymous More than 1 year ago
Guest More than 1 year ago
This book is really informative and helpful! You should give it a read!