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Creative Solutions for Unusual Projects

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Overview

This book helps designers handle those odd projects by detailing all the inside info they so desperately need--from specs and templates, to quick fixes and gritty solutions. Projects cover:
* menus, order forms, catalogs and annual reports
* compact disks, hang tags, labels, polybags and videos
* book ...
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Overview

This book helps designers handle those odd projects by detailing all the inside info they so desperately need--from specs and templates, to quick fixes and gritty solutions. Projects cover:
* menus, order forms, catalogs and annual reports
* compact disks, hang tags, labels, polybags and videos
* book covers and magazines
* self-mailers, invitations, advertisements and solicitations
* signage, billboards and trade show booths
* awards, forms, buttons, tickets and more Designers will find a bounty of approaches and solutions, insider advice for working with printers, photographers, illustrators, and tips for stopping emergencies before they start. Scott Boylston is a professor of graphic design at the Savannah College of Art and Design. He previously worked as an art director for a New York City design firm, where he developed packaging for cosmetic companies, including Estee Lauder, Elizabeth Arden, and Yves Saint Laurent.
* Provides sketches, illustrations and instructions for 26 projects
* Enables designers to get through unfamiliar projects with professionalism and style
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Editorial Reviews

Library Journal
Addressing readers interested in entering the fields of desktop publishing or graphic design, Boylston (graphic design, Savannah Coll. of Art & Design) offers a basic overview of many types of graphic design projects. Each clearly written chapter is organized into a section on practical matters, followed by figures with design examples and tips. Throughout, many valuable pointers are given on production. The text touches on the needs of clients but rarely provides details about the target audience for a given project. This book would be appropriate in public, secondary school, and community college libraries, but because it is more oriented toward general desktop publishing, it is not well suited for a fine arts or sophisticated graphic design library. Michael H. Bruno's Pocket Pal: A Graphic Arts Production Handbook (GATF, 2000. 18th ed.) may be useful to readers interested in basic questions of design and production, as will the many small, educational publications released by printer and paper companies, which go into some depth on everything from design to the paper-making process. Dorion Beach, Turner & Assoc., San Francisco Copyright 2001 Cahners Business Information.
Booknews
This reference provides resources and design expertise for bringing projects through a graphic crisis with professionalism and style. Along with the text, Boylston (graphic design, Savannah College of Art) includes sketches, illustrations, and instructions for 26 projects from start to finish. He also offers advice for working with printers, photographers, illustrators, and tips for preventing emergencies. Topics include brochures, packaging, publications, direct mail, large- scale and miscellaneous projects, and general design considerations. Extensively illustrated in color. Annotation c. Book News, Inc., Portland, OR (booknews.com)
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Product Details

  • ISBN-13: 9781581801200
  • Publisher: F+W Media, Inc.
  • Publication date: 7/28/2001
  • Pages: 192
  • Product dimensions: 8.62 (w) x 11.02 (h) x 0.68 (d)

Table of Contents

Introduction 8
brochures
1 catalogs 12
2 order forms 22
3 menus 26
4 annual reports 34
packaging
5 compact discs 44
6 hangtags 50
7 beer & wine labels 54
8 polybags 60
9 video packaging 64
10 cassette packaging 68
publications
11 book covers & dust jackets 72
12 magazines 80
13 cookbooks 90
direct mail
14 self-mailers 98
15 invitations 104
16 advertising 112
17 solicitations 118
18 self-promotion 124
19 box mailers 132
large-scale projects
20 signage 138
21 billboards 146
22 trade show booths 152
miscellaneous
23 awards 160
24 forms 164
25 buttons 168
26 tickets 171
general design considerations 174
glossary 187
index 188
permissions 191
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Customer Reviews

Average Rating 5
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Sort by: Showing all of 2 Customer Reviews
  • Anonymous

    Posted March 4, 2003

    Check this out!

    This book is really informative and helpful! You should give it a read!

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted March 31, 2009

    No text was provided for this review.

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