Creativity and Perception in Management

Creativity and Perception in Management

by Jane Henry
     
 

The book provides students with the principles and practices entailed in the new form of management associated with creative and innovative organizations. It introduces the creative approaches in management, revealing the role and impact of cognition, intuition and perception. Jane Henry differentiates between a variety of personal styles and shows their

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Overview

The book provides students with the principles and practices entailed in the new form of management associated with creative and innovative organizations. It introduces the creative approaches in management, revealing the role and impact of cognition, intuition and perception. Jane Henry differentiates between a variety of personal styles and shows their implications for creativity, problem solving, communication, decision making and role preference.

The text includes student activities, illustrative cartoons, boxed examples and recommended readings. It can be used alongside the Readers Creative Management 2nd edition (Henry) and Managing Innovation and Change 2nd edition (Henry and Mayle).

Product Details

ISBN-13:
9780761968245
Publisher:
SAGE Publications
Publication date:
03/28/2002
Series:
Published in association with The Open University Series
Pages:
216
Product dimensions:
7.38(w) x 9.92(h) x 0.65(d)

Table of Contents

PART ONE: CREATIVITY
Creativity
Creative Management
PART TWO: PERCEPTION
Cognition
Metaphors
PART THREE: STYLE
Style
Roles
PART FOUR: VALUES
Culture
Development
PART FIVE: SUSTAINABILITY
Sustainability
Responsibility

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