Creativity and the Mind: Discovering the Genius Within

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Overview

Blending leading scientific research with real life experiences, Creativity and the Mind helps readers unlock their creative potential and embrace alternate ways of thinking about everyday problems.

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Editorial Reviews

Booknews
Three psychologists look at famous inventions, writing, art, and business ideas to deconstruct the processes of the creative mind at work: how we store and manipulate concepts and images in memory; the strategies that our minds use (analogy, metaphor, logic) to tackle new problems; and how we explain the flashes of insight and mental blocks that happen to everyone. They show how the same processes apply to many kinds of creativity and how the processes can be enhanced by tapping into the knowledge we already possess. Annotation c. Book News, Inc., Portland, OR (booknews.com)
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Product Details

  • ISBN-13: 9780738208275
  • Publisher: Basic Books
  • Publication date: 9/28/2002
  • Edition description: New Edition
  • Pages: 288
  • Sales rank: 1,482,091
  • Product dimensions: 5.50 (w) x 8.40 (h) x 0.90 (d)

Table of Contents

1 Probing the Creative Mind 1
2 Concepts and Creativity 25
3 Visualizing in a Creative Way 59
4 Problem Solving and Reasoning 89
5 Invention and Product Development 121
6 Business Applications 149
7 Science Fiction and Fantasy Writing 175
8 Science and Art 203
9 Just Having Fun 231
10 Looking Back and Looking Forward 253
Index 271
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