Creativity at Work: Developing the Right Practices to Make Innovation Happen / Edition 1

Creativity at Work: Developing the Right Practices to Make Innovation Happen / Edition 1

by Jeff DeGraff, Katherine A. Lawrence
     
 

ISBN-10: 0787957259

ISBN-13: 9780787957254

Pub. Date: 07/31/2002

Publisher: Wiley

Although many leaders acknowledge and invest in creativity, we seldom see it hold a credible place in the business development process. Creativity at Work takes a practical approach to creativity, showing how to select practices to produce results and add value. The authors explain how to:

  • Understand the creative preferences of organizations,

…  See more details below

Overview

Although many leaders acknowledge and invest in creativity, we seldom see it hold a credible place in the business development process. Creativity at Work takes a practical approach to creativity, showing how to select practices to produce results and add value. The authors explain how to:

  • Understand the creative preferences of organizations, departments, work groups, and individuals
  • Identify and compare the different creativity profiles that describe specific purposes, practices, and people
  • Produce the desired results by developing the right practices
  • Blend creativity practices to meet the complex needs that characterize most work situations to develop required creative abilities in a team and in oneself

Product Details

ISBN-13:
9780787957254
Publisher:
Wiley
Publication date:
07/31/2002
Series:
J-B-UMBS Series, #15
Edition description:
1ST
Pages:
240
Product dimensions:
6.62(w) x 8.80(h) x 0.92(d)

Table of Contents

Series Foreword.

Preface.

1. The Creativity Map: Discovering Your Best Practices for Creativity at Work.

2. Assessing Your Creativity Situation: Mapping Where You Are and Where You Need to Go.

3. Imagine Practices: Breakthrough Creativity Through Jump-Starting and Forecasting.

4. Invest Practices: Profitable Creativity Through Partnering and Portfolios.

5. Improve Practices: Incremental Creativity Through Modular Design and Development and Process Improvement Systems.

6. Incubate Practices: Sustainable Creativity Through Talent Scouting and Idea Spaces.

7. Putting It Together: Guiding, Managing, and Integrating Creativity.

Notes.

Additional Resources and Readings.

The Authors.

Index.

Customer Reviews

Average Review:

Write a Review

and post it to your social network

     

Most Helpful Customer Reviews

See all customer reviews >