Creativity at Work: Developing the Right Practices to Make Innovation Happen / Edition 1

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Creativity has long been accepted as a core competence that canhelp a company create products, services, processes, or ideas thatare better or new. Unfortunately, many companies and managers tryto adopt a one-size-fits-all "best practice" for creativity, oftenleading to disappointing results-because each new creative endeavorneeds a different approach. Creativity at Work provides acomprehensive guide that will help managers recognize theircreative situation and then assess what practices and tools willwork best for their circumstances.
Another stellar book in the University of Michigan Business Schoolseries, Creativity at Work offers a concise summary of practicesand tools to stimulate innovation in the organization, providingmultiple creativity processes that have been field-tested incompanies all over the world. Rather than simply targeting anorganization's "creative types," the book integrates theperspectives of investors, strategists, organizational developers,and individual managers to provide a multilevel framework thatreaches all parts of the organization.
The authors show how the creation of new ideas is just one of thevaluable outcomes of creativity, and reveal how creativity canoccur at many stages in the process of generating, developing,making, and selling new products, services, and processes. The bookdemonstrates how creativity is most successful when organizationalpractices are tailored to the specific situation, and offers asystematic approach to developing creativity competenciesthroughout the enterprise.

Whatever your level of responsibility, the framework detailed inthis book can help you guide, manage, and integrate creativitypractices within your organization, division, department, or teamwhile encouraging innovation and creating value.

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Editorial Reviews

From the Publisher
“…the well presented ideas are relevant to us all…”(Professional Manager, January 2003)
This book integrates the perspectives of investors, strategists, organizational developers, and individual managers to summarize practices that stimulate innovation in an organization and provide tools for increasing creativity. The book is useful for anyone seeking to manage creativity practices within an organization, department, or team. DeGraff is professor of executive education at the University of Michigan Business School. Lawrence is completing a PhD in organizational behavior at the University of Michigan Business School. Annotation c. Book News, Inc., Portland, OR (
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Product Details

  • ISBN-13: 9780787957254
  • Publisher: Wiley
  • Publication date: 7/31/2002
  • Series: J-B-UMBS Series, #15
  • Edition description: 1ST
  • Edition number: 1
  • Pages: 240
  • Sales rank: 1,352,212
  • Product dimensions: 6.62 (w) x 8.80 (h) x 0.92 (d)

Meet the Author

Jeff DeGraff is professor of executive education at the Universityof Michigan Business School, where he teaches courses oncreativity, innovation and change leadership, strategy, andorganizational development. A founding partner of the WholonicsLeadership Group, a consulting firm specializing in value creationthrough innovation and change, he has consulted, taught, andlectured at leading firms around the world.
Katherine A. Lawrence is currently completing a Ph.D. inorganizational behavior at the University of Michigan BusinessSchool. Her research interests include creativity, improvisation,managerial initiative, and learning, inspired by past workexperience in filmmaking and educational technology.

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Table of Contents

Series Foreword.


1. The Creativity Map: Discovering Your Best Practices forCreativity at Work.

2. Assessing Your Creativity Situation: Mapping Where You Are andWhere You Need to Go.

3. Imagine Practices: Breakthrough Creativity Through Jump-Startingand Forecasting.

4. Invest Practices: Profitable Creativity Through Partnering andPortfolios.

5. Improve Practices: Incremental Creativity Through Modular Designand Development and Process Improvement Systems.

6. Incubate Practices: Sustainable Creativity Through TalentScouting and Idea Spaces.

7. Putting It Together: Guiding, Managing, and IntegratingCreativity.


Additional Resources and Readings.

The Authors.


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