Creativity at Work: Developing the Right Practices to Make Innovation Happen / Edition 1

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Creativity at Work shows how organizations, teams, and individuals can diagnose and implement an innovation strategy that is tailor-made for each particular competitive environment. The authors outline a process framework that has been field-tested and introduce an approach for developing creativity and innovation competencies that can be used at all levels of the organization.
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Editorial Reviews

This book integrates the perspectives of investors, strategists, organizational developers, and individual managers to summarize practices that stimulate innovation in an organization and provide tools for increasing creativity. The book is useful for anyone seeking to manage creativity practices within an organization, department, or team. DeGraff is professor of executive education at the University of Michigan Business School. Lawrence is completing a PhD in organizational behavior at the University of Michigan Business School. Annotation c. Book News, Inc., Portland, OR (
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Product Details

  • ISBN-13: 9780787957254
  • Publisher: Wiley
  • Publication date: 7/31/2002
  • Series: J-B-UMBS Series , #15
  • Edition description: 1ST
  • Edition number: 1
  • Pages: 240
  • Sales rank: 443,284
  • Product dimensions: 6.62 (w) x 8.80 (h) x 0.92 (d)

Table of Contents

Series Foreword
1 The Creativity Map: Discovering Your Best Practices for Creativity at Work 1
2 Assessing Your Creativity Situation: Mapping Where You Are and Where You Need to Go 21
3 Imagine Practices: Breakthrough Creativity Through Jump-Starting and Forecasting 55
4 Invest Practices: Profitable Creativity Through Partnering and Portfolios 81
5 Improve Practices: Incremental Creativity Through Modular Design and Development and Process Improvement Systems 111
6 Incubate Practices: Sustainable Creativity Through Talent Scouting and Idea Spaces 139
7 Putting It Together: Guiding, Managing, and Integrating Creativity 167
Notes 195
Additional Resources and Readings 205
The Authors 213
Index 215
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