Creativity at Work: Developing the Right Practices to Make Innovation Happen / Edition 1

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Although many leaders acknowledge and invest in creativity, we seldom see it hold a credible place in the business development process. Creativity at Work takes a practical approach to creativity, showing how to select practices to produce results and add value. The authors explain how to: Understand the creative preferences of organizations, departments, work groups, and individuals Identify and compare the different creativity profiles that describe specific purposes, practices, and people Produce the desired results by developing the right practices Blend creativity practices to meet the complex needs that characterize most work situations Develop required creative abilities in a team and in oneself

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Editorial Reviews

From the Publisher
“…the well presented ideas are relevant to us all…”(Professional Manager, January 2003)
This book integrates the perspectives of investors, strategists, organizational developers, and individual managers to summarize practices that stimulate innovation in an organization and provide tools for increasing creativity. The book is useful for anyone seeking to manage creativity practices within an organization, department, or team. DeGraff is professor of executive education at the University of Michigan Business School. Lawrence is completing a PhD in organizational behavior at the University of Michigan Business School. Annotation c. Book News, Inc., Portland, OR (
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Product Details

  • ISBN-13: 9780787957254
  • Publisher: Wiley
  • Publication date: 7/31/2002
  • Series: J-B-UMBS Series , #15
  • Edition description: 1ST
  • Edition number: 1
  • Pages: 240
  • Sales rank: 846,026
  • Product dimensions: 6.62 (w) x 8.80 (h) x 0.92 (d)

Meet the Author

Jeff DeGraff is professor of executive education at the University of Michigan Business School, where he teaches courses on creativity, innovation and change leadership, strategy, and organizational development. A founding partner of the Wholonics Leadership Group, a consulting firm specializing in value creation through innovation and change, he has consulted, taught, and lectured at leading firms around the world.
Katherine A. Lawrence is currently completing a Ph.D. in organizational behavior at the University of Michigan Business School. Her research interests include creativity, improvisation, managerial initiative, and learning, inspired by past work experience in filmmaking and educational technology.

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Table of Contents

Series Foreword.


1. The Creativity Map: Discovering Your Best Practices for Creativity at Work.

2. Assessing Your Creativity Situation: Mapping Where You Are and Where You Need to Go.

3. Imagine Practices: Breakthrough Creativity Through Jump-Starting and Forecasting.

4. Invest Practices: Profitable Creativity Through Partnering and Portfolios.

5. Improve Practices: Incremental Creativity Through Modular Design and Development and Process Improvement Systems.

6. Incubate Practices: Sustainable Creativity Through Talent Scouting and Idea Spaces.

7. Putting It Together: Guiding, Managing, and Integrating Creativity.


Additional Resources and Readings.

The Authors.


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