- Shopping Bag ( 0 items )
Creativity has long been accepted as a core competence that canhelp a company create products, services, processes, or ideas thatare better or new. Unfortunately, many companies and managers tryto adopt a one-size-fits-all "best practice" for creativity, oftenleading to disappointing results-because each new creative endeavorneeds a different approach. Creativity at Work provides acomprehensive guide that will help managers recognize theircreative situation and then assess what practices and tools willwork best for their circumstances.
Another stellar book in the University of Michigan Business Schoolseries, Creativity at Work offers a concise summary of practicesand tools to stimulate innovation in the organization, providingmultiple creativity processes that have been field-tested incompanies all over the world. Rather than simply targeting anorganization's "creative types," the book integrates theperspectives of investors, strategists, organizational developers,and individual managers to provide a multilevel framework thatreaches all parts of the organization.
The authors show how the creation of new ideas is just one of thevaluable outcomes of creativity, and reveal how creativity canoccur at many stages in the process of generating, developing,making, and selling new products, services, and processes. The bookdemonstrates how creativity is most successful when organizationalpractices are tailored to the specific situation, and offers asystematic approach to developing creativity competenciesthroughout the enterprise.
Whatever your level of responsibility, the framework detailed inthis book can help you guide, manage, and integrate creativitypractices within your organization, division, department, or teamwhile encouraging innovation and creating value.
1. The Creativity Map: Discovering Your Best Practices forCreativity at Work.
2. Assessing Your Creativity Situation: Mapping Where You Are andWhere You Need to Go.
3. Imagine Practices: Breakthrough Creativity Through Jump-Startingand Forecasting.
4. Invest Practices: Profitable Creativity Through Partnering andPortfolios.
5. Improve Practices: Incremental Creativity Through Modular Designand Development and Process Improvement Systems.
6. Incubate Practices: Sustainable Creativity Through TalentScouting and Idea Spaces.
7. Putting It Together: Guiding, Managing, and IntegratingCreativity.
Additional Resources and Readings.