Creativity for Graphic Designers

Available through our Marketplace sellers.
Other sellers (Paperback)
  • All (47) from $1.99   
  • New (1) from $2.19   
  • Used (46) from $1.99   
Sort by
Page 1 of 1
Showing All
Note: Marketplace items are not eligible for any coupons and promotions
Seller since 2008

Feedback rating:



New — never opened or used in original packaging.

Like New — packaging may have been opened. A "Like New" item is suitable to give as a gift.

Very Good — may have minor signs of wear on packaging but item works perfectly and has no damage.

Good — item is in good condition but packaging may have signs of shelf wear/aging or torn packaging. All specific defects should be noted in the Comments section associated with each item.

Acceptable — item is in working order but may show signs of wear such as scratches or torn packaging. All specific defects should be noted in the Comments section associated with each item.

Used — An item that has been opened and may show signs of wear. All specific defects should be noted in the Comments section associated with each item.

Refurbished — A used item that has been renewed or updated and verified to be in proper working condition. Not necessarily completed by the original manufacturer.


Ships from: BAY SHORE, NY

Usually ships in 1-2 business days

  • Canadian
  • International
  • Standard, 48 States
  • Standard (AK, HI)
  • Express, 48 States
  • Express (AK, HI)
Page 1 of 1
Showing All
Sort by
Sending request ...

Product Details

  • ISBN-13: 9781581800555
  • Publisher: F+W Media
  • Publication date: 4/28/2000
  • Pages: 144
  • Product dimensions: 8.48 (w) x 10.97 (h) x 0.42 (d)

Table of Contents

Chapter 1 Preparing for Ideas
Getting to the Message 4
Thinking With an Open Mind
Controlling the Creative Process
Knowing Who the Client Is
Case Study: The Progressive Corporation Annual Report 6
Preparing the Client for Creativity 12
Client as Creativity Gatekeeper
Case Study: Brainstorm 14
Managing Expectations
Beyond the Client Interview 19
Decompressing After the Interview
Looking Beyond the Client for Information
Case Study: CD-ROM Packaging Marketing Program 20
Defining the Boundaries for Creativity
Case Study: Mayo Clinic Pharmacist CD-ROM 26
Processing the Information 28
Understanding and Clarifying the Message
Defining the Objective
Case Study: First Impression Positioning and Marketing Program 32
Developing the Design Criteria
Spinning the Information
Case Study: Noranda Inc. Annual Report 38
Chapter 2 Getting to Ideas
Brainstorming Alone 44
Catching the Ideas
More Is Better
Case Study: Visual Symbols Library on CD-ROM 46
Follow an Uncharted Trail of Ideas
Look to the Obvious
Empty Your Brain of the Obvious
Case Study: DIFFA, Chicago Benefit Communications Program 50
Know When and Where You Get Most of Your Ideas
Give Yourself Some Parameters and Constraints
Combining Ideas to Make New Ones
Extremes and Opposites
Case Study: Mark Oldach Design Self-Promotion Program 56
Know When to Go for a Walk
Brainstorming in a Group 60
Create a Haven for Innovation
Look for the Creative Potential in all Projects, Big and Small
Merging Words and Images 63
Case Study: Andersen Consulting, Marketing Brochure for the Technology Assessment Group 64
Creative Word Play 67
Collect Words
Case Study: Step 2 Identity and Kick-off Event Invitation 68
Listen to the Words
Organizing With Words
Exploring Images
Case Study: Champion Paper "Imagination" Series 72
Doodle and Sketch
Choose Tools That Implement Creativity
Case Study: Warner Bros., Total Jazz CD Cover 78
A Picture is Worth a Thousand Words
Beyond Ideas 82
When Do You Stop Brainstorming?
The Voice of Judgment
Forming Ideas Into Solutions
Case Study: Posted Communications, Poster Series 84
Chapter 3 Growing Ideas
Editing Ideas 88
Evaluating Your Ideas
Reviewing the Objectives
Remembering the Design Criteria
Case Study: Jacor, Inc,. Annual Report 90
Editing: Transforming the Concept
Editing: Eliminating
Case Study: Passport Brochure 96
Adding Substance to Concept 99
Voice, Vision and Viewpoint
Case Study: Museum of Contemporary Art Giant Book 102
Risk Is Relative
Identifying an Original Idea
Understanding Style 106
Style With Rationale
Passion as a Creative Tool
Case Study: Cooper-Hewitt Museum Exhibit, Packaging the New 108
Can You Be Too Creative?
Identifying a Good Idea
Can a Creative Solution Look Conservative, Even Boring?
Case Study: UCLA Summer Sessions Poster and Claes Oldenburg Catalog for Gemini G.E.L. 112
Pushing Ideas 114
Enhancing the Concept Through Implementation
Case Study: Recycled Paper Promotion, Remarque Paper 116
Case Study: Identity Program for Marlene Marks/Identity Program for Linda Chryle 118
Case Study: Caterpillar Capabilities Brochure 122
Printing and Finishing
Case Study: Children's Book, Journey: Travel Diary of a Daydreamer 126
Sweating the Details
Looking at the Big Picture
Remember the Audience, In Spite of the Client 133
Is the Design Working?
Managing Client Expectations
Controlling the Decision Making Process
Creativity Begets Creativity
Read More Show Less

Customer Reviews

Be the first to write a review
( 0 )
Rating Distribution

5 Star


4 Star


3 Star


2 Star


1 Star


Your Rating:

Your Name: Create a Pen Name or

Barnes & Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation


  • - By submitting a review, you grant to Barnes & and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Terms of Use.
  • - Barnes & reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously

    If you find inappropriate content, please report it to Barnes & Noble
    Why is this product inappropriate?
    Comments (optional)