Creativity: Unconventional Wisdom from 20 Accomplished Minds [NOOK Book]

Overview

This fascinating book is about creativity in business and management. The authors have interviewed well know creative people in a number of fields to identify how creative methods work, including the drivers and influences upon creativity, creative inspiration, creative problem solving and creative influences. Their analysis shows that while there are common themese and methods, creativity will also solve problems with uncommon results and deliver the unexpected. This book will be of interest to anybody trying to...

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Creativity: Unconventional Wisdom from 20 Accomplished Minds

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Overview

This fascinating book is about creativity in business and management. The authors have interviewed well know creative people in a number of fields to identify how creative methods work, including the drivers and influences upon creativity, creative inspiration, creative problem solving and creative influences. Their analysis shows that while there are common themese and methods, creativity will also solve problems with uncommon results and deliver the unexpected. This book will be of interest to anybody trying to better understand creativity.

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Editorial Reviews

From the Publisher
“Too many families and schools discourage creativity. I left home because I was determined to do what I wanted to do.”- Edward Albee, Pulitzer Prize-winning Playwright

“It’s my belief that an artist should give people new glasses and a new cubistic approach to looking at themselves."-Julie Taymor, Theater and Film Director

“I’m always trying to do things that no one has ever seen before.”- James Rosenquist, Artist

“I think to be creative you have to resist taking the easy path."- Daniel Libeskind, Architect

“If you think “I want to be famous,” or “I want to make a lot of money,” my sense is that you don’t go into most creative jobs.”- David Halberstam, Pulitzer Prize-wiining author

“The motivation for creativity is most often the need to express your ideas to other people.”- Spike Lee, Film Director

“We knew we had something so huge that Steve (Jobs) and I couldn’t do it by ourselves.”- Steve Wozniak, Co-founder of Apple Computer

“I have always felt that, for me, creativity was really using excess energy.”- Dale Chihuly, Renowned Glass Sculptor

“People get enraged at me because they think women should not write about the things I write about, because the things that I write about, in some way, break with their notion of what a woman should be.”- Erica Jong, Best-selling Author

“There’s a conflict between professionalism that calls for minimizing risk, while creativity encourages risk.”- Milton Glaser, Designer

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Product Details

  • ISBN-13: 9780230592711
  • Publisher: Palgrave Macmillan
  • Publication date: 10/12/2007
  • Sold by: Barnes & Noble
  • Format: eBook
  • File size: 6 MB

Meet the Author

Herbert Meyers is the retired founding managing partner of Gerstman+Meyers (now Interbrand) a leading brand identity and design consultancy servicing Fortune 500 clients. As president of Global Design Network (GDN), a Gerstman+Meyers subsidiary, the company serviced corporate clients worldwide. Herbert Meyers previously co-authored The Marketer’s Guide to Successful Package Design and, together with Richard Gerstman, co-authored Branding @ the digital age and The Visionary Package.

Richard Gerstman is chairman emeritus of Interbrand US, a leading international brand consultancy, and founding managing partner of Gerstman+Meyers. He has worked extensively with international corporate clients including Procter & Gamble, Kellogg’s, Johnson & Johnson, and General Motors. Richard Gerstman is also a co-founder of BrandWizard, a leading company in brand and production resource management. He has won numerous design awards, holds several design and utility patents and is a frequent lecturer on marketing issues.

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Read an Excerpt

“Too many families and schools discourage creativity. I left home because I was determined to do what I wanted to do.”

———- Edward Albee, Pulitzer Prize-winning Playwright

“It’s my belief that an artist should give people new glasses and a new cubistic approach to looking at themselves.”

————— Julie Taymor, Theater and Film Director

“I’m always trying to do things that no one has ever seen before.”

————— James Rosenquist, Artist

“I think to be creative you have to resist taking the easy path.

————- Daniel Libeskind, Architect

“If you think “I want to be famous,” or “I want to make a lot of money,” my sense is that you don’t go into most creative jobs.”

———— David Halberstam, Pulitzer Prize-wiining author

“The motivation for creativity is most often the need to express your ideas to other people.”

———— Spike Lee, Film Director

“We knew we had something so huge that Steve (Jobs) and I couldn’t do it by ourselves.”

———— Steve Wozniak, Co-founder of Apple Computer

“I have always felt that, for me, creativity was really using excess energy.”

———— Dale Chihuly, Renowned Glass Sculptor

“People get enraged at me because they think women should not write about the things I write about, because the things that I write about, in some way, break with their notion of what a woman should be.”

————- Erica Jong, Best-selling Author

“There’s a conflict between professionalism that calls for minimizing risk, while creativity encourages risk.”

————— Milton Glaser, Designer

Read More Show Less

Table of Contents


About the authors     7
Introduction     9
Opening a window on the society     12
Collecting ideas from the unconscious mind     24
Exploiting controlled accidents     34
Creating reality with architecture     44
Visualizing the future of global business     56
Seducing her own demons     64
Moving, touching, entertaining and inspiring people     74
Making an illusion on two-dimensional surfaces     84
Inventing to simplify things     98
Overruling the tendency to compromise     108
Being a design generalist     120
Decoding the mysterious process of art     130
Changing the filmmaking landscape     146
Creating the personification of BMW Group design     156
Looking for enduring significance     170
Composing and collaboration     180
Breaking the rules     186
My best things are my mistakes     200
Seeing more than others see     212
Changing the aesthetics of product design     224
Acknowledgments     236
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Sort by: Showing 1 Customer Reviews
  • Anonymous

    Posted March 15, 2010

    Creative people should read

    I believe that style of creative people should read the book. There are many creativity people that don't get recognized, and this book gathers some of them to tell their story. It's a way to learn what others have done to get there work in museums and Broadway. Many give advice that we should take in consideration to achieve what they have. The only think that bothers me is that the list is basically made up of men and I wonder if the women are falling behind. I hope maybe one day I will be able to make the list next to great names.

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