Creativity in the Age of AI: Toolkits for the Modern Mind

by Jerry Wind, Mukul Pandya, Deborah Yao

Overview

Discover the scientifically proven path to unlocking your creative potential, no matter your age, profession or background.

From personal breakthroughs to organizational transformation, Creativity in the Age of AI shows you how to leverage cutting-edge AI tools to amplify your natural abilities. This concise, practical guide will help you:

• Gain confidence in your ability to become more creative through understanding the neuroscience behind creative thinking
• Master 12 powerful approaches to enhance creativity, from challenging mental models to interdisciplinary thinking
• Learn to amplify these approaches using cutting-edge AI tools
• Experiment with these methods to address personal, professional, and organizational challenges
• Build a customized, dynamic portfolio of creativity tools tailored to your unique needs
• Overcome common obstacles to implementing creative solutions
• Draw inspiration from remarkable innovators including Nobel Prize winners, artists, musicians, architects and entrepreneurs

This accessible book distills decades of research and practice, including principles from the lead author's popular Wharton MBA creativity course taught for over a decade.

Build a personalized toolkit for unstoppable innovation in today’s challenging times and transform your creative potential into practical solutions enhanced by the power of AI!

Product Details

ISBN-13:	9783111698106
Publisher:	De Gruyter
Publication date:	10/20/2025
Pages:	200
Product dimensions:	6.69(w) x 9.45(h) x (d)

About the Author

Yoram (Jerry) Wind is the Lauder Professor Emeritus and Professor of Marketing at the Wharton School. A renowned innovation expert, he taught the popular Wharton MBA creativity course that forms the foundation of this book. He has founded numerous initiatives including the Wharton Executive MBA and the Lauder Institute, published over 300 articles, authored or edited 30 books, and received all four major marketing awards. His work spans academia, business consulting, and nonprofit leadership.

Mukul Pandya is an Associate Fellow at Oxford University's Saïd Business School and the founding editor-in-chief of Knowledge@Wharton, which he led for 22 years. With more than 40 years in journalism, his award-winning work has appeared in The Wall Street Journal, The New York Times, and The Economist. He has written, co-written and edited five books, including Transformation in Times of Crisis with Jerry Wind and Nitin Rakesh.

Deborah Yao is an award-winning journalist, and editor-in-chief of The AI Innovator. A Stanford graduate with experience at Amazon, the Wharton School, and the Associated Press, she contributes regularly to Kiplinger magazine on personal finance topics.

Editorial Reviews

"Creativity in the Age of AI offers a timely and refreshingly human-centered approach to artificial intelligence. Rather than dwelling on the potential of AI to replace human creativity, this book brilliantly demonstrates how AI can enhance and accelerate our own creative capabilities. With its hands-on approach, Wind and colleagues provide both inspiration and practical tools for harnessing AI as a partner in creative discovery. This is essential reading for anyone who believes—as I do—that technology should serve human flourishing rather than human obsolescence." —Stefano Puntoni, Co-Director, AI at Wharton, Sebastian S. Kresge Professor of Marketing, The Wharton School, University of Pennsylvania

"If your work depends on fresh thinking—but you don’t have time to wait for inspiration—Creativity in the Age of AI　offers a practical way forward. It delivers twelve strategies to help you generate, shape, and apply ideas with clarity and intent in our AI-transformed world. Rather than fearing AI's advance or expecting it to do your thinking, this practical guide gives you the know-how to create a powerful alliance between human creativity and artificial intelligence—whether you’re leading a team, building a brand, or revitalizing your own creative practice. This isn't just a book of ideas, it's a catalyst for creative momentum when you need it most." —Stephen D. Rappaport, Managing Consultant, Stephen D. Rappaport Consulting LLC

"Creativity in the Age of AI is a vital and timely guide for navigating the rapidly evolving landscape of AI and innovation. By seamlessly blending scientific insight with practical, actionable frameworks, it demonstrates how AI can amplify—rather than replace—human creativity. This book empowers professionals across industries to unlock data-driven innovation, scale their creative impact, and shape a future where technology enhances our capacity to create value and meaning. A must-read for forward-thinking leaders in the digital era." —Margherita Pagani, Professor of Digital Marketing, Director of the SKEMA Centre for AI

From the Publisher