Creativity @ Work / Edition 1

Creativity @ Work / Edition 1

by S Ramachander
     
 

ISBN-10: 0761934944

ISBN-13: 9780761934943

Pub. Date: 09/28/2006

Publisher: SAGE Publications

This interesting book discusses the concept of creativity and innovation in management. The author suggests that insight—rather than data—is the key ingredient for developing a different vision of where the business (or category, product, model, or brand) can go. Encouraging the manager to look beyond conventional wisdom, Creativity @ Work is

Overview

This interesting book discusses the concept of creativity and innovation in management. The author suggests that insight—rather than data—is the key ingredient for developing a different vision of where the business (or category, product, model, or brand) can go. Encouraging the manager to look beyond conventional wisdom, Creativity @ Work is fundamentally all about unlearning concepts. The author uses innovative scenario building to explain alternative approaches and change to managers. Meant for practical use, this book is structured like a workbook and contains numerous worksheets and tables, in addition to experiences and experiments drawn from real life.

Product Details

ISBN-13:
9780761934943
Publisher:
SAGE Publications
Publication date:
09/28/2006
Series:
Response Books Series
Edition description:
New Edition
Pages:
204
Product dimensions:
6.25(w) x 9.50(h) x (d)

Table of Contents

Creativity
What it is and Why Study it?
New Ways of Seeing
Thinking in Pictures
Thinking Fresh and in Depth
Action, Learning and Discovery
Dialogue
The Art of Thinking Together
Listening Holds the Key
Why Speed Kill... Creativity
Crystal Ball Gazing - Scenario Planning
It Takes All Sorts
Creating the Energy
The Meditative Walk
Competition and Creativity
Getting Started
Living Creatively
A Summation
Afore Ye Go...

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