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The broad-perspective approach of this volume makes the content relevant and appealing to practitioners and scholars in public relations, business communications, and management. It is a valuable text for courses that take a discursive approach to public relations, and it also appeals to readers in business management, examining apology as a response strategy to corporate crises.
|2||Apologia, social drama, and public ritual||19|
|3||Legality and liability||40|
|4||Apologetic ethics (written with Sandra L. Borden)||58|
|5||Apologia and individuals : politicians, sports figures, and media celebrities||79|
|6||Apologia and organizations : retail, manufacturing, and not-for-profits||121|
|7||Institutional apologies : institutional, religious, and governmental||165|
|8||Conclusions : corporate apologia, ideology, and ethical responses to criticism||204|
Posted February 24, 2010
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