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The tourism industry is arguably one of the most important sources of income and foreign exchange, and is growing rapidly. However, national and international crises have huge negative economic consequences.
Crisis Management in the Tourism Industry aims to illustrate the theories and actions that can be taken to better understand consumer, economic and environmental reaction in order for the businesses involved to be more prepared for such events and how to handle their business in times of crises.
Using international up to date case studies this text discusses: The influential effect of the mass media
|1||Tourism in a changing world||1|
|2||The basics of crisis management||11|
|3||Crises' spheres of activity||29|
|4||Methods of analysis and prognosis||91|
|5||Strategic measures of crisis management||137|
|6||Crisis planning and organizational measures||159|
|7||Crisis management instruments||179|
|8||The future of crisis management||243|