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Crisis Management in the Tourism Industry [NOOK Book]

Overview

The tourism industry is arguably one of the most important sources of income and foreign exchange, and is growing rapidly. However, national and international crises have huge negative economic consequences.

Crisis Management in the Tourism Industry aims to illustrate the theories and actions that can be taken to better understand consumer, economic and environmental ...
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Crisis Management in the Tourism Industry

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Overview

The tourism industry is arguably one of the most important sources of income and foreign exchange, and is growing rapidly. However, national and international crises have huge negative economic consequences.

Crisis Management in the Tourism Industry aims to illustrate the theories and actions that can be taken to better understand consumer, economic and environmental reaction in order for the businesses involved to be more prepared for such events and how to handle their business in times of crises.

Using international up to date case studies this text discusses:

* The influential effect of the mass media
* How crises effect the purchase decision process
* Destination branding/image and its manipulation
* Preventative crises management and strategies

The tourism industry is arguably one of the most important sources of income and foreign exchange, and is growing rapidly. However, national and international crises have huge negative economic consequences.

Crisis Management in the Tourism Industry aims to illustrate the theories and actions that can be taken to better understand consumer, economic and environmental reaction in order for the businesses involved to be more prepared for such events and how to handle their business in times of crises.

Using international up to date case studies this text discusses: The influential effect of the mass media

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Product Details

  • ISBN-13: 9781136413193
  • Publisher: Taylor & Francis
  • Publication date: 2/18/2004
  • Sold by: Barnes & Noble
  • Format: eBook
  • Pages: 288
  • File size: 3 MB

Meet the Author

Dr Dirk Glaesser is Chief of Publications at the World Tourism Organization. He is a lecturer at a number of universities and regularly speaks at industry conferences and events. In 2001, he received the academic award of the international tourism fair ITB for his work on Crisis Management in Tourism. He also serves as a senior reserve officer within the crisis management branch of the German Ministry of Defence.

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Table of Contents

1 Tourism in a changing world 1
2 The basics of crisis management 11
3 Crises' spheres of activity 29
4 Methods of analysis and prognosis 91
5 Strategic measures of crisis management 137
6 Crisis planning and organizational measures 159
7 Crisis management instruments 179
8 The future of crisis management 243
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