Crisp: Writing Effective E-Mail, Revised Edition: Improving Your Electronic / Edition 2

Crisp: Writing Effective E-Mail, Revised Edition: Improving Your Electronic / Edition 2

by Nancy Flynn, Tom Flynn
     
 

ISBN-10: 1560526815

ISBN-13: 9781560526810

Pub. Date: 08/28/2003

Publisher: Cengage Learning

The revised edition of Writing Effective E-Mail includes an added emphasis on how to avoid workplace disasters such as lost sales, customer-service nightmares—and in the worst cases, lawsuits and financial losses—triggered by careless or poorly written e-mail. This book will also guide you in writing a comprehensive and effective e-mail policy for your

Overview

The revised edition of Writing Effective E-Mail includes an added emphasis on how to avoid workplace disasters such as lost sales, customer-service nightmares—and in the worst cases, lawsuits and financial losses—triggered by careless or poorly written e-mail. This book will also guide you in writing a comprehensive and effective e-mail policy for your organization.

Product Details

ISBN-13:
9781560526810
Publisher:
Cengage Learning
Publication date:
08/28/2003
Series:
Fifty-Minute Series Book
Pages:
128
Product dimensions:
8.02(w) x 9.94(h) x 0.27(d)

Table of Contents

Introduction Part 1: Think Before You E-Mail Beware Potential Perils Deciding When to Use E-Mail Addressing Your E-Mail Message Replying to E-Mail Messages E-Mailing to International Audiences Part 2: Composing Your E-Mail Message Collecting Your Thoughts with the Five Ws Writing a Subject Line with Real Oomph Incorporating a Salutation and Signature Grabbing the Reader's Attention: The Lead Organizing with the Inverted Pyramid Comparing Chronological Writing Getting Started in Three Easy Steps Part 3: Keys to Effective E-Mail Striving for Simplicity Writing with Power...or Paste? Eliminating Mechanical Errors Spelling Counts! Using the Active Voice Avoiding Sexist Language Part 4: Polishing Your Cybermanners Setting the Right Tone Dodging Conversational Pitfalls Watch Your Cyberlanguage Extinguishing Flames Punctuating with Smileys and Shorthand Reviewing Netiquette Guidelines Netiquette Guidelines for Managers Part 5: Formatting Your E-Mail Message Selecting Format Settings Enhancing Readability Sending Attachments with Care Battling Electronic Viruses Part 6: Managing E-Mail Overload Controlling Your In-Box Clutter Reducing Spam Intake Organization-Wide E-Mail Management Devising an E-Mail Policy for Your Organization Using a Sample E-Mail Policy as a Guide Appendix Drafting Electronic Writing Style Guidelines for Your Organization Directory of E-Mail Hardware Authors' Suggested Responses to Exercises Glossary of E-Mail Terms Recommended Reading

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