Critical Marketing: Issues in Contemporary Marketing / Edition 1

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Focusing on a new and developing field, this text provides an overview of the development of marketing thought and the emergence of critical marketing. It covers a range of topics important to a critical marketing or contemporary issues in marketing course, including a number of topics (e.g. postcolonialism and marketing) previously not examined in detail in marketing.     

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Product Details

  • ISBN-13: 9780470511985
  • Publisher: Wiley
  • Publication date: 5/23/2008
  • Edition description: New Edition
  • Edition number: 1
  • Pages: 414
  • Product dimensions: 6.60 (w) x 9.50 (h) x 0.90 (d)

Table of Contents

Acknowledgements xi

Chapter 1 Critical Marketing: A Limit Attitude 1
Mark Tadajewski and Douglas Brownlie

Chapter 2 Rethinking the Development of Marketing 29
Mark Tadajewski and Douglas Brownlie

Chapter 3 Prejudice V. Marketing? An Examination of someHistorical Sources 33
Donald F. Dixon

Chapter 4 Early Development of the Philosophy of MarketingThought 45
D.G. Brian Jones and David D. Monieson

Chapter 5 Consumer Sovereignty, Democracy, and the MarketingConcept: A Macromarketing Perspective 67
Donald F. Dixon

Chapter 6 Critical Reflections on Consumer Research 85
Mark Tadajewski and Douglas Brownlie

Chapter 7 Remembering Motivation Research: Toward an AlternativeGenealogy of Interpretive Consumer Research 91
Mark Tadajewski

Chapter 8 Evolution, Biology and Consumer Research: What DarwinKnew that We’ve Forgotten 131
Elizabeth C. Hirschman

Chapter 9 Ethnopsychology: A Return to Reason in ConsumerBehaviour 157
John O'Shaughnessy

Chapter 10 Marketing and Society 183
Mark Tadajewski and Douglas Brownlie

Chapter 11 Marketing, the Consumer Society and Hedonism187
John O'Shaughnessy and Nicholas JacksonO’Shaughnessy

Chapter 12 Antiglobal Challenges to Marketing in DevelopingCountries: Exploring the Ideological Divide 211
Terrence H. Witkowski

Chapter 13 On Negotiating the Market? 245
Mark Tadajewski and Douglas Brownlie

Chapter 14 Sustainable Marketing 253
Ynte K. van Dam and Paul A.C. Apeldoorn

Chapter 15 An Ecofeminist Analysis of Environmentally SensitiveWomen Using Qualitative Methodology: The Emancipatory Potential ofan Ecological Life 271
Susan Dobscha and Julie L. Ozanne

Chapter 16 Past Postmodernism? 301
Mark Tadajewski and Douglas Brownlie

Chapter 17 Introspection as Critical Marketing Thought, CriticalMarketing Thought as Introspection 311
Stephen J. Gould

Chapter 18 The Function of Cultural Studies in Marketing: A NewAdministrative Science? 329
Adam Arvidsson

Chapter 19 Thinking through Theory: Materialising theOppositional Imagination 345
Pauline Maclaran and Lorna Stevens

Chapter 20 Postcolonialism and Marketing 363
Gavin Jack

Index 385

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