Critical Media Studies: An Introduction

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Overview

Fully revised to reflect today’s media environment, this new edition of Critical Media Studies offers students a comprehensive introduction to the field and demonstrates how to think critically about the power and influence of media in our daily lives.

  • Presents an engaging and comprehensive introduction to a broad range of critical approaches to the field written in an accessible way
  • Features a new chapter on sociological analysis that reveals...
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Overview

Fully revised to reflect today’s media environment, this new edition of Critical Media Studies offers students a comprehensive introduction to the field and demonstrates how to think critically about the power and influence of media in our daily lives.

  • Presents an engaging and comprehensive introduction to a broad range of critical approaches to the field written in an accessible way
  • Features a new chapter on sociological analysis that reveals how audiences use media in their everyday lives to manage social roles, relationships, and contexts
  • Offers substantial updates to examples used in the book to reflect contemporary industry standards, textual forms, and audience behaviors
  • Delivers up-to-date media references that resonate with today’s undergraduates
  • Updated with more global examples for broader appeal
  • Enhanced online resources, including PowerPoint slides, test bank, study guides and sample assignments, available upon publication at www.wiley.com/go/criticalmediastudies
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What People Are Saying

From the Publisher
“Will change the ways that you and your students look atmedia texts, comprehensive, exhaustive, and, yes, fun. . . amarvelous addition to any curriculum that addresses textualanalysis.”
J. Rocky Colavito, Butler University

“Brian Ott’s Critical Media Studies takes afresh approach to introducing students to mass media and popularculture, framing an exploration of audiences and authorship,messages, meanings and representation using contemporary criticaltheory.  Presented in a clear, well-written and accessiblestyle, the book offers a robust, reflective approach to engagelearners and promote media literacy.”
Renee Hobbs, Temple University

Critical Media Studies is an invaluableintroduction for students, educators, and others concerned with thenew and old media technologies now shaping every aspect of our daily lives. Using both empirical data and culturalanalysis the book provides a model for understanding the nature andconsequences of media evolution as well as the drawbacks andpossibilities.”
Henry Giroux, McMaster University

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Product Details

  • ISBN-13: 9781118553978
  • Publisher: Wiley
  • Publication date: 1/28/2014
  • Edition description: New Edition
  • Edition number: 2
  • Pages: 400
  • Sales rank: 658,770
  • Product dimensions: 7.40 (w) x 9.60 (h) x 0.70 (d)

Meet the Author

Brian L. Ott is Professor of Media Studies at Colorado StateUniversity. His previous books include The Small Screen: HowTelevision Equips Us to Live in the Information Age (Blackwell,2007) and a co-edited volume titled, It’s Not TV: WatchingHBO in the Post-Television Era (Routledge, 2008).

Robert L. Mack received his Master of Arts inCommunication Studies from Colorado State University in 2009.

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Table of Contents

A Shout Out!

1. Introducing Critical Media Studies.

Part I: Media Industries: Marxist, Organizational, andPragmatic Perspectives.

2. Marxist Analysis.

3. Organizational Analysis.

4. Pragmatic Analysis.

Part II:Media Messages: Rhetorical, Cultural, Psychoanalytic,Feminist, and Queer Perspectives.

5. Rhetorical Analysis.

6. Cultural Analysis.

7. Psychoanalytic Analysis.

8. Feminist Analysis.

9. Queer Analysis.

Part III:Media Audiences: Reception, Erotic, and EcologicalPerspectives.

10. Reception Analysis.

11. Erotic Analysis.

12. Ecological Analysis.

13. Conclusion: the Partial Pachyderm.

Glossary.

Index.

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