Critical Studies in Media Commercialism / Edition 1

by Robin Andersen, Lance Strate

Overview

This book brings together an impressive collection of essays that explore the growing complexity, range, and reach of media commercialism in today's world. From the corporate conglomeration of today's media giants to the effects of advertising on politics, society, and the individual, this collection provides a comprehensive and insightful critique of both the impact and the limits of media commercialism.

Product Details

ISBN-13:	9780198742777
Publisher:	Oxford University Press
Publication date:	08/10/2000
Edition description:	New Edition
Pages:	352
Product dimensions:	9.40(w) x 6.70(h) x 0.80(d)

About the Author

both at Fordham University

Table of Contents

Part One: Human Need and the Commercial Imperative
Section Introduction
1. Advertising at the Edge of the Apocalypse, Sut Jhally
2. American Advertising, Marshall McLuhan
3. The Media Ecology of the Free Market, Neil Postman
Part Two: Conglomeration, Synergy and Global Media
Section Introduction
4. The Global Media Giants, Robert McChesney
5. Global Ethics in the Age of Behemoths, Anthony Smith
6. Sold American: US News Consultants and News Issues Abroad, Craig Allen
7. From Flick to Flack: The Increased Emphasis on Marketing by Media Entertainment Corporations, Matthew McAllister
Part Three: Advertising and Culture
Section Introduction
8. US voices on UK Radio, Nancy Morris
9. Intoxicating Consumptions: The Case of Beer Commercials, Lance Strate
10. Road to Ruin: The Cultural Mythology of SUV's, Robin Andersen
11. Starbucks Coffee: Cultivating and Selling the Postmodern Brew, Katherine Fry
12. Scalable Hype: Old Persuasions for New Technology, Dan Weisberg
Part Four: Commercial 'Diversity'?
Section Introduction
13. Image Culture and the Supermodel, Delicia Harvey and Lance Strate
14. Light Makes Right: Skin Colour and Racial Hierarchy in Televison Advertising, Robert M. Entman and Constance L. Book
15. Talking Back to Calvin Klein: Youthful 'Targets' Confront their Commercial Image, Lauren Tucker
Part Five: Politics, Citizenship, and Fragmentation
Section Introduction
16. Segmenting, Signalling, and Tailoring: Probing the Dark Side of Target Marketing, Joseph Turow
17. The Commercial Politics of the 1996 Presidential Election Campaign, Robin Andersen
18. Commercial Media and Corporate Presence in the K-12 Classroom, Margaret Cassidy
19. Commodity Fetishism: Symbolic Form, Social Class, and the Division of Knowledge in Society, Paul Lippert
Part Six: Resisting Persuasions
Section Introduction
20. KFC into India: A Case Study of Resistance to Globalization Discourse, Melissa Wall
21. Media Literacy and the Commercialization of Culture, Norman Cowie
22. The Public Interest in the Twenty-first Century, Everett Parker