Critical Studies in Media Commercialism / Edition 1

Paperback (Print)
Buy New
Buy New from
Used and New from Other Sellers
Used and New from Other Sellers
from $1.99
Usually ships in 1-2 business days
(Save 97%)
Other sellers (Paperback)
  • All (29) from $1.99   
  • New (8) from $1.99   
  • Used (21) from $1.99   


This book brings together an impressive collection of essays that explore the growing complexity, range, and reach of media commercialism in today's world. From the corporate conglomeration of today's media giants to the effects of advertising on politics, society, and the individual, this collection provides a comprehensive and insightful critique of both the impact and the limits of media commercialism.

Read More Show Less

Product Details

  • ISBN-13: 9780198742777
  • Publisher: Oxford University Press
  • Publication date: 8/10/2000
  • Edition description: New Edition
  • Edition number: 1
  • Pages: 341
  • Product dimensions: 9.40 (w) x 6.70 (h) x 0.80 (d)

Meet the Author

both at Fordham University
Read More Show Less

Table of Contents

Part One: Human Need and the Commercial Imperative
Section Introduction
1. Advertising at the Edge of the Apocalypse, Sut Jhally
2. American Advertising, Marshall McLuhan
3. The Media Ecology of the Free Market, Neil Postman
Part Two: Conglomeration, Synergy and Global Media
Section Introduction
4. The Global Media Giants, Robert McChesney
5. Global Ethics in the Age of Behemoths, Anthony Smith
6. Sold American: US News Consultants and News Issues Abroad, Craig Allen
7. From Flick to Flack: The Increased Emphasis on Marketing by Media Entertainment Corporations, Matthew McAllister
Part Three: Advertising and Culture
Section Introduction
8. US voices on UK Radio, Nancy Morris
9. Intoxicating Consumptions: The Case of Beer Commercials, Lance Strate
10. Road to Ruin: The Cultural Mythology of SUV's, Robin Andersen
11. Starbucks Coffee: Cultivating and Selling the Postmodern Brew, Katherine Fry
12. Scalable Hype: Old Persuasions for New Technology, Dan Weisberg
Part Four: Commercial 'Diversity'?
Section Introduction
13. Image Culture and the Supermodel, Delicia Harvey and Lance Strate
14. Light Makes Right: Skin Colour and Racial Hierarchy in Televison Advertising, Robert M. Entman and Constance L. Book
15. Talking Back to Calvin Klein: Youthful 'Targets' Confront their Commercial Image, Lauren Tucker
Part Five: Politics, Citizenship, and Fragmentation
Section Introduction
16. Segmenting, Signalling, and Tailoring: Probing the Dark Side of Target Marketing, Joseph Turow
17. The Commercial Politics of the 1996 Presidential Election Campaign, Robin Andersen
18. Commercial Media and Corporate Presence in the K-12 Classroom, Margaret Cassidy
19. Commodity Fetishism: Symbolic Form, Social Class, and the Division of Knowledge in Society, Paul Lippert
Part Six: Resisting Persuasions
Section Introduction
20. KFC into India: A Case Study of Resistance to Globalization Discourse, Melissa Wall
21. Media Literacy and the Commercialization of Culture, Norman Cowie
22. The Public Interest in the Twenty-first Century, Everett Parker

Read More Show Less

Customer Reviews

Be the first to write a review
( 0 )
Rating Distribution

5 Star


4 Star


3 Star


2 Star


1 Star


Your Rating:

Your Name: Create a Pen Name or

Barnes & Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation


  • - By submitting a review, you grant to Barnes & and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Terms of Use.
  • - Barnes & reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously

    If you find inappropriate content, please report it to Barnes & Noble
    Why is this product inappropriate?
    Comments (optional)