Critiqued: Inside the Minds of 23 Leaders in Design

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Overview

FOREWORD BY ELLEN LUPTON

Critiqued takes you on a journey with designer Christina Beard through an iterative design experiment. With her poster in tow, she meets with leading designers, writers, and curators. At each stop, the participant critiques the poster and talks about his or her own design process. Based on their conversation, Christina redesigns the poster before heading to the next critique — a process similar to the children’s game ...

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Critiqued: Inside the Minds of 23 Leaders in Design

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Overview

FOREWORD BY ELLEN LUPTON

Critiqued takes you on a journey with designer Christina Beard through an iterative design experiment. With her poster in tow, she meets with leading designers, writers, and curators. At each stop, the participant critiques the poster and talks about his or her own design process. Based on their conversation, Christina redesigns the poster before heading to the next critique — a process similar to the children’s game telephone.

This book is not about learning new software or being told how to do something — it’s about exploring and discovering an approach to design that works for you.

The experiment is presented as part memoir and part interview and gives readers insight into each designer’s process and personality. Each chapter features a design prompt for readers to explore 23 distinct approaches in design and to compare multiple perspectives.

Visit the companion website for additional information: http://critiquedthebook.com/

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Editorial Reviews

From the Publisher

"The 10 Best Design Books of 2013"
Fast Company
"The project went on and on for a year, until Beard had designed 25 posters, all conveying the same message--Wash Your Hands--in magnificently varied ways."

Fast Company
“Designers, educators, and students will have much to learn from Beard’s brave quest,as they witness an initial idea twist, turn, and transform in response to fresh waves of input from some of design’s most fascinating personalities.”
Ellen Lupton
("For her first book, Critiqued: Inside the Minds of 23 Leaders in Design, she subjected her work--a poster advocating hygiene--to the discerning eye of nearly two dozen leaders in the field."

Core 77
"The results are very interesting and the book provides insight into not only the design process, but just how subjective design really is."
Designers Review of Books

Communication Arts magazine
"For young designers, Critiqued shows what art direction is all about, and seasoned pros will recognize the variety of smart choices required in a field where there is no one perfect solution."

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Product Details

  • ISBN-13: 9780321897411
  • Publisher: Peachpit Press
  • Publication date: 11/14/2013
  • Edition number: 1
  • Pages: 192
  • Sales rank: 1,006,471
  • Product dimensions: 5.90 (w) x 8.90 (h) x 0.60 (d)

Meet the Author

Christina Beard is a designer and writer. She works as a design consultant bringing design thinking to a range of companies. She believes in inviting others into her process and allowing influences to help shape her work.
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Table of Contents

Foreword by Ellen Lupton

Introduction

1 - ELLEN LUPTON

2- PAUL SAHRE

3- ALICE TWEMLOW

4-JESSICA HELFAND

5- MAIRA KALMAN

6- AXEL WIEDER

7- MICHAEL BIERUT

8- RICK VALICENTI

9- JENNIFER MORLA

10- MICHAEL VANDERBYL

11- JASON MUNN

12- STEFAN SAGMEISTER

13- RODRIGO CORRAL

14- DEANNE CHEUK

15- SARAH GEPHART

16- STEVEN HELLER

17- MIEKE GERRITZEN

18- VANESSA VAN DAM

19- LUNA MAURER

20- EXPERIMENTAL JETSET

21- PAULA SCHER

22- KEETRA DEAN DIXON

23- DEBBIE MILLMAN

24- ELLEN LUPTON

25- FINAL POSTER DESIGN

26- ANALYSIS

27- THE CRITIQUE

28- CASE STUDY: IN THE CLASSROOM

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Customer Reviews

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Sort by: Showing 1 Customer Reviews
  • Anonymous

    Posted January 7, 2014

    Unique Exploration of Design

    Beard's book takes a look at one poster project as it evolves through the design process. For students and designers this book is eye opening as to how projects are developed and the thinking that goes into each detail. Beard asks well known designers to critique the poster, one designer offers feedback at each stage of the design. Some contradict, many agree, the feedback is pertinent to the newest design. Deferent designers will focus on different aspects from which to base the newer version.

    Overall a very useful exploration into the design process.

    Should be included in every design students reference library.

    Was this review helpful? Yes  No   Report this review
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