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Crm Project Management Handbook: Building Realistic Expectations and Managing Risk
     

Crm Project Management Handbook: Building Realistic Expectations and Managing Risk

by Michael Gentle
 

ISBN-10: 0749438983

ISBN-13: 9780749438982

Pub. Date: 12/28/2002

Publisher: Kogan Page, Ltd.

Once you have bought into the concept of customer relationship management (CRM), how do you separate the practical and useful from the pie-in-the-sky to plan, scope and implement a project that delivers tangible results? With CRM project failure rates running as high as 80 per cent, anyone unable to answer this question stands every chance of becoming yet another

Overview

Once you have bought into the concept of customer relationship management (CRM), how do you separate the practical and useful from the pie-in-the-sky to plan, scope and implement a project that delivers tangible results? With CRM project failure rates running as high as 80 per cent, anyone unable to answer this question stands every chance of becoming yet another accident statistic.

Product Details

ISBN-13:
9780749438982
Publisher:
Kogan Page, Ltd.
Publication date:
12/28/2002
Edition description:
New Edition
Pages:
227
Product dimensions:
6.26(w) x 9.18(h) x 0.51(d)

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