Cross-Cultural Human-Computer Interaction and User Experience Design: A Semiotic Perspective

by Jan Brejcha

Overview

This book describes patterns of language and culture in human-computer interaction (HCI). Through numerous examples, it shows why these patterns matter and how to exploit them to design a better user experience (UX) with computer systems. It provides scientific information on the theoretical and practical areas of the interaction and communication design for research experts and industry practitioners and covers the latest research in semiotics and cultural studies, bringing a set of tools and methods to benefit the process of designing with the cultural background in mind.

Product Details

ISBN-13:	9781040073759
Publisher:	CRC Press
Publication date:	02/02/2015
Sold by:	Barnes & Noble
Format:	eBook
Pages:	206
File size:	4 MB

About the Author

Jan Brejcha obtained his Ph.D. in Interaction and Communication Design from a semiotic perspective at the New Media Studies, Institute of Information Studies and Librarianship, Charles University in Prague, Czech Republic. As part of his doctoral thesis, he developed a semiotics and language-based design, analysis, and evaluation methodology. He is a lecturer at Charles University and a consultant for many HCI-related projects in the academic and corporate field. He is an accomplished author and has expertise in user-centered and semiotic design and analysis techniques, as well as a solid background in machine tools, small-business administration and marketing. He earned his master's degree in Media and Communication studies from the Electronic Culture and Semiotics department at Charles University, where he completed his graduate thesis "Between Code and Design: Towards a philosophy of interaction design".

Table of Contents

Introduction. Semiotics of interaction. Summary. Semiotic foundation. UI Languages. Research Methods. UI Annotation and Analysis Results. Discussion, Future Work. Ideology of Interaction. Summary. Rhetoric of UI Languages. Ideology and HCI. Conclusion. Culture of Interaction. Summary. Comparison of UI Languages. Research Methods. Interview and Results Analysis. Proposed Guidelines for Chinese UI Design. Discussion, conclusion. Conclusion. References. Appendices.