A Cross-Cultural Theory of Voter Behavior

A Cross-Cultural Theory of Voter Behavior

by Wojciech Cwalina, Andrzej Falkowski, Bruce I Newman
     
 

ISBN-10: 0789027356

ISBN-13: 9780789027351

Pub. Date: 11/01/2007

Publisher: Taylor & Francis

Practical knowledge from the rapidly-emerging field of political marketing

As in large corporations and small companies, the political systems in democratic countries are based on free market principles. The rapid development of democracy and political freedoms has created new and sophisticated psychology-based methods of influencing the way voters choose. A…  See more details below

Overview

Practical knowledge from the rapidly-emerging field of political marketing

As in large corporations and small companies, the political systems in democratic countries are based on free market principles. The rapid development of democracy and political freedoms has created new and sophisticated psychology-based methods of influencing the way voters choose. A Cross-Cultural Theory of Voter Behavior uses advanced empirical testing to determine whether the behavior of voters in established and emerging democracies around the world is predictable. The results of the testing suggest the theory is a ground-breaking cross-cultural model with theoretical and strategic global implications. This unique book examines the many facets of political marketing and its direct relationship with the voter. A comprehensive theory meticulously tested in the dynamic political waters of the U.S. and Europe, this text bridges the latest theoretical developments in the emerging and advanced democracies. A Cross-Cultural Theory of Voter Behavior offers an innovative and seldom seen international perspective that integrates up-to-date literature in political science with advanced political marketing to provide readers with useable, unified information. In addition, the text is replete with detailed references and illustrated with a wealth of informative tables and graphics to made pertinent data accessible and easily understood.

Some of the topics discussed in A Cross-Cultural Theory of Voter Behavior include:

• Politics in an age of manufactured images
• The decline of social cleavage voting
• Partisanship and party identification
• Candidate-centered politics
• Political cognition
• Social categorization of politicians
• The role of advertising and emotion
• Economic vs. political marketing
• Marketing orientation in political campaigns
• Traditional models of voter behavior
• The Newman and Sheth Approach
• And many more!

An ideal text for students, academics, and researchers, the information presented in A Cross-Cultural Theory of Voter Behavior is also a vital resource for political practitioners such as consultants, candidates, lobbyists, political action committees, fund-raisers, pollsters, government officials, ad specialists, journalists, public relations executives, and congressional aides.

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Product Details

ISBN-13:
9780789027351
Publisher:
Taylor & Francis
Publication date:
11/01/2007
Pages:
262
Product dimensions:
6.00(w) x 8.60(h) x 0.90(d)

Related Subjects

Table of Contents


Acknowledgments     ix
About the Authors     x
Introduction     1
Politics in an Age of Manufactured Images     7
Decline of Social Cleavage Voting     9
Decline of Partisanship and Party Identification     11
Candidate-Centered Politics     16
How Are Political Images Manufactured?     18
Political Cognition     25
Constructivism and Realism     25
Social Categorization of Politicians     34
The Role of Emotion in Politics     54
Political Marketing     57
Economic versus Political Marketing     59
Marketing Orientation in Political Campaigns     63
The Process of Political Marketing according to Phillip B. Niffenegger     65
A Model of Political Marketing according to Bruce I. Newman     71
Traditional Models of Voter Behavior     85
Sociological Approach     85
Social Psychological Approach     90
Economic Approach     95
Multidimensional Models of Voter Behavior     104
A Model of Voter's Choice Behavior: A Newman and Sheth Approach     113
Model Description     113
Primary Election in Illinois (U.S.) in 1980: Reagan versusAnderson     117
U.S. Presidential Election in 1996: Clinton versus Dole     120
U.S. Presidential Election in 2000: Bush versus Gore     125
Parliamentary Election in Slovenia in 2000     129
Presidential Election in Poland in 2000: Kwasniewski versus Olechowski     134
Comparative Analysis of Predictive Model of Voter's Choice Behavior and Traditional Models     142
Predictive Models of Voter Behavior: A Reinterpretation of Newman's Approach     147
Emotional Feelings as a Predictor of Voter Behavior     148
Media in Election     149
Sequential Model of the Influence of Political Advertisements     153
Structural Equation Models of Voter Behavior: A Constructivist Approach     156
Structural Equation Models of Voter Behavior: A Realistic Approach     177
Comparative Analysis of Models of Voter Behavior in Established and Developing Democracies     185
Practical Implications for Marketing Strategy     192
Constructive Mind: Political Marketing, Freedom, and Democracy     195
Constructive Information Society     195
"Laboratory World" of Cognitive Psychology and Political Marketing     197
Resistance to Voting Manipulation     205
Freedom in Democratic Nations: A Paradox      212
References     219
Index     233

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