Crossing the Chasm: Marketing and Selling Technology Products to Mainstream Customers

Crossing the Chasm: Marketing and Selling Technology Products to Mainstream Customers

by Geoffrey A Moore
     
 

This guide throws out old marketing ideas to make way for the special realities of the hi-tech market. Based on a modern model and offering practical insights, this edition has been updated to include coverage of the Internet and World Wide Web. See more details below

Overview

This guide throws out old marketing ideas to make way for the special realities of the hi-tech market. Based on a modern model and offering practical insights, this edition has been updated to include coverage of the Internet and World Wide Web.

Product Details

ISBN-13:
9781841120638
Publisher:
Wiley, John & Sons, Incorporated
Publication date:
07/10/1999
Edition description:
Revised
Pages:
222

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