Crowdsourcing: Why the Power of the Crowd Is Driving the Future of Business

Crowdsourcing: Why the Power of the Crowd Is Driving the Future of Business

3.9 8
by Jeff Howe, Kirby Heyborne
     
 

View All Available Formats & Editions

ISBN-10: 1415949573

ISBN-13: 9781415949573

Pub. Date: 01/01/2008

Publisher: Random House Audio Publishing Group

Why does Procter & Gamble repeatedly call on enthusiastic amateurs to solve scientific and technical challenges? How can companies as diverse as iStockphoto and Threadless employ just a handful of people, yet generate millions of dollars in revenue every year?

"Crowdsourcing" is how the power of the many can be leveraged to accomplish feats that were

Overview

Why does Procter & Gamble repeatedly call on enthusiastic amateurs to solve scientific and technical challenges? How can companies as diverse as iStockphoto and Threadless employ just a handful of people, yet generate millions of dollars in revenue every year?

"Crowdsourcing" is how the power of the many can be leveraged to accomplish feats that were once the responsibility of a specialized few. Jeff Howe reveals that the crowd is more than wise–it’s talented, creative, and stunningly productive. It’s also a perfect meritocracy, where age, gender, race, education, and job history no longer matter; the quality of the work is all that counts. If you can perform the service, design the product, or solve the problem, you’ve got the job.

But crowdsourcing has also triggered a dramatic shift in the way work is organized, talent is employed, research is conducted, and products are made and marketed. As the crowd comes to supplant traditional forms of labor, pain and disruption are inevitable, and Howe delves into both the positive and negative consequences of this intriguing phenomenon. Through extensive reporting from the front lines of this workplace revolution, he employs a brilliant array of stories to look at the economic, cultural, business, and political implications of crowdsourcing.

Product Details

ISBN-13:
9781415949573
Publisher:
Random House Audio Publishing Group
Publication date:
01/01/2008

Table of Contents


Introduction: The Dawn of the Human Network     1
How We Got Here
The Rise of the Amateur: Fueling the Crowdsourcing Engine     23
From So Simple a Beginning: Drawing the Blueprint for Crowdsourcing     47
Faster, Cheaper, Smarter, Easier: Democratizing the Means of Production     71
The Rise and Fall of the Firm: Turning Community into Commerce     98
Where We Are
The Most Universal Quality: Why Diversity Trumps Ability     131
What the Crowd Knows: Collective Intelligence in Action     146
What the Crowd Creates: How the 1 Percent Is Changing the Way Work Gets Done     177
What the Crowd Thinks: How the 10 Percent Filters the Wheat from the Chaff     223
What the Crowd Funds: Reinventing Finance, Ten Bucks at a Time     247
Where We're Going
Tomorrow's Crowd: The Age of the Digital Native     261
Conclusion: The Rules of Crowdsourcing     278
Notes     289
Acknowledgments     301
Index     304

Customer Reviews

Average Review:

Write a Review

and post it to your social network

     

Most Helpful Customer Reviews

See all customer reviews >

Crowdsourcing: Why the Power of the Crowd Is Driving the Future of Business 3.9 out of 5 based on 0 ratings. 8 reviews.
Anonymous More than 1 year ago
Anonymous More than 1 year ago
Anonymous More than 1 year ago
Anonymous More than 1 year ago
Anonymous More than 1 year ago
Anonymous More than 1 year ago
Climate-Clive More than 1 year ago
The tone of Crowdsourcing is an informative tone, interspersed occasionally with a humorous tone. The informative tone helps to establish Jeff as an informed person, thus lending credence to his arguments and observations. The joking tone helps to make us feel as if Howe is also a friendly person that we would like to know. By making us like him he ensures that we listen to his points and take them to heart. The organization of the book can be broken into two main parts, the overall organization and the organization of each section. The overall organization of the book is broken down into three sections, the past, present, and future of Crowdsourcing. The past of Crowdsourcing talks about talks about the factors, such as the internet, that contributed to the advent of Crowdsourcing. In the present of Crowdsourcing Howe talks about the different forms of Crowdsourcing and how they are used in our world today. Last, the future of Crowdsourcing talks about the forms of Crowdsourcing that Howe predicts will be prevalent in the world of tomorrow. Within each of these three section Howe organizes his dissertation into two main sections. First he explains a concept and then he illustrates that concept with an anecdote or an example.
jrsedivy More than 1 year ago
With all the controversy surrounding outsourcing the real concern should be with "Crowdsourcing" or the willingness of international amateurs to accomplish tasks for little or no money, sometimes with quality equaling that or exceeding professionals. One may ask why people would do this or even if this phenomenon is true. I will not provide the motivations, as this is a large part of the book, but suffice it to say it is true. Crowdsourcing is a great assessment of this trend and outlines in detail what exactly crowdsourcing is, provides real world examples of crowdsourcing done both well and poorly, and explains why you as an individual, company, or industry should care about this trend. Crowdsourcing may take some time to complete as at times it reads as a business school text, however by the conclusion my guess is that you will find it to be worthwhile and find yourself better off than when you started.