Crowdsourcing: Why the Power of the Crowd Is Driving the Future of Business

Crowdsourcing: Why the Power of the Crowd Is Driving the Future of Business

3.9 8
by Jeff Howe, Kirby Heyborne
     
 

ISBN-10: 1415949573

ISBN-13: 9781415949573

Pub. Date: 01/01/2008

Publisher: Random House Audio Publishing Group

"First identified by journalist Jeff Howe in a June 2006 Wired article, "crowdsourcing" describes the process by which the power of the many can be leveraged to accomplish feats that were once the province of the specialized few. He delves into both the positive and negative consequences of this intriguing phenomenon. Through extensive reporting from the front lines…  See more details below

Overview

"First identified by journalist Jeff Howe in a June 2006 Wired article, "crowdsourcing" describes the process by which the power of the many can be leveraged to accomplish feats that were once the province of the specialized few. He delves into both the positive and negative consequences of this intriguing phenomenon. Through extensive reporting from the front lines of this revolution, he employs a brilliant array of stories to look at the economic, cultural, business, and political implications of crowdsourcing." The blueprint for crowdsourcing originated from a handful of computer programmers who showed that a community of like-minded peers could create better products than a corporate behemoth like Microsoft. Jeff Howe tracks the amazing migration of this new model of production, showing the potential of the Internet to create human networks that can divvy up and make quick work of otherwise overwhelming tasks. One of the most intriguing ideas of crowdsourcing is that the knowledge to solve intractable problems - a cure for cancer, for instance - may already exist within the warp and weave of this infinite and, as yet, largely untapped resource. But first, Howe proposes, we need to banish preconceived notions of how such problems are solved.

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Product Details

ISBN-13:
9781415949573
Publisher:
Random House Audio Publishing Group
Publication date:
01/01/2008

Table of Contents

Introduction: The Dawn of the Human Network 1

Sect. I How We Got Here

1 The Rise of the Amateur: Fueling the Crowdsourcing Engine 23

2 From So Simple a Beginning: Drawing the Blueprint for Crowdsourcing 47

3 Faster, Cheaper, Smarter, Easier: Democratising the Means of Production 71

4 The Rise and Fall of the Firm: Turning Community into Commerce 98

Sect. II Where We Are

5 The Most Universal Quality: Why Diversity Trumps Ability 131

6 What the Crowd Knows: Collective Intelligence in Action 146

7 What the Crowd Creates: How the 1 Percent Is Changing the Way Work Gets Done 177

8 What the Crowd Thinks: How the 10 Percent Filters the Wheat from the Chaff 223

9 What the Crowd Funds: Reinventing Finance, Ten Bucks at a Time 247

Sect. III Where We're Going

10 Tomorrow's Crowd: The Age of the Digital Native 261

11 Conclusion: The Rules of Crowdsourcing 278

Notes 289

Index 304

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Crowdsourcing: Why the Power of the Crowd Is Driving the Future of Business 3.9 out of 5 based on 0 ratings. 8 reviews.
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Climate-Clive More than 1 year ago
The tone of Crowdsourcing is an informative tone, interspersed occasionally with a humorous tone. The informative tone helps to establish Jeff as an informed person, thus lending credence to his arguments and observations. The joking tone helps to make us feel as if Howe is also a friendly person that we would like to know. By making us like him he ensures that we listen to his points and take them to heart. The organization of the book can be broken into two main parts, the overall organization and the organization of each section. The overall organization of the book is broken down into three sections, the past, present, and future of Crowdsourcing. The past of Crowdsourcing talks about talks about the factors, such as the internet, that contributed to the advent of Crowdsourcing. In the present of Crowdsourcing Howe talks about the different forms of Crowdsourcing and how they are used in our world today. Last, the future of Crowdsourcing talks about the forms of Crowdsourcing that Howe predicts will be prevalent in the world of tomorrow. Within each of these three section Howe organizes his dissertation into two main sections. First he explains a concept and then he illustrates that concept with an anecdote or an example.
jrsedivy More than 1 year ago
With all the controversy surrounding outsourcing the real concern should be with "Crowdsourcing" or the willingness of international amateurs to accomplish tasks for little or no money, sometimes with quality equaling that or exceeding professionals. One may ask why people would do this or even if this phenomenon is true. I will not provide the motivations, as this is a large part of the book, but suffice it to say it is true. Crowdsourcing is a great assessment of this trend and outlines in detail what exactly crowdsourcing is, provides real world examples of crowdsourcing done both well and poorly, and explains why you as an individual, company, or industry should care about this trend. Crowdsourcing may take some time to complete as at times it reads as a business school text, however by the conclusion my guess is that you will find it to be worthwhile and find yourself better off than when you started.