Crowdsourcing Markets: Birds of a Feather Buy Together

Crowdsourcing Markets: Birds of a Feather Buy Together

by Barry Libert, Jon Spector
     
 

This Element is an excerpt from We Are Smarter Than Me: How to Unleash the Power of Crowds in Your Business (9780132244794) by Barry Libert and Jon Spector. Available in print and digital formats.

 

Content and beyond: enabling your customers to create your products for you!

 

Our focus here is on the role

…  See more details below

Overview

This Element is an excerpt from We Are Smarter Than Me: How to Unleash the Power of Crowds in Your Business (9780132244794) by Barry Libert and Jon Spector. Available in print and digital formats.

 

Content and beyond: enabling your customers to create your products for you!

 

Our focus here is on the role of communities in manufacturing companies’ products or content. The advantages over traditional business models are huge. At iStock, for instance, contributors create the product, deliver it in market-ready format, and even list it in the appropriate category. With little inventory expense or traditional overhead, iStock can price its product far below conventional competitors.

Product Details

ISBN-13:
9780137083121
Publisher:
Pearson Education
Publication date:
02/15/2010
Series:
FT Press Delivers Elements
Sold by:
Barnes & Noble
Format:
NOOK Book
Pages:
10
File size:
294 KB

Meet the Author

Barry Libert is chairman of Mzinga, a leading enterprise social technology and services provider. The company manages over 14,000 online communities, which draws more than 60 million total online visitors every month. Libert is a recognized authority on entrepreneurial leadership strategies and a pioneer in the business use of social technologies. A one-time McKinsey & Company consultant, he has coauthored highly-regarded books, including Cracking the Value Code and Value RX. Jon Spector is President and CEO of The Conference Board, the world's preeminent business membership and research organization. He previously served as Vice Dean and Director of Wharton's Aresty Institute of Executive Education; as CEO of several venture-backed startup companies; and as Principal in 2986 and Director in 1992 at McKinsey & Company.

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