Cruise Operations Management: Hospitality Perspectives

by Philip Gibson, Richard Parkman

Overview

Cruise Operations Management: Hospitality Perspectives offers a comprehensive and contextualised overview of hospitality services for the cruise industry. As well as providing a background to the cruise industry, it also looks deeper into the management issues, providing a practical guide for students and professionals alike.

Since the last edition of this book was published, there have been many important developments in the industry. This third edition has been updated to include:

• New content on: health, safety and security, sustainability, environmental impacts of cruise operations, changing and emerging markets, professionalism and talent management, innovation and digital technologies
• A new chapter on 'Leadership in the cruise industry'
• New international case studies throughout to provide a real-world insight into the industry
• Additional online resources, including PowerPoint slides for instructors and student quizzes to test knowledge

This comprehensive, accessible and engaging text is essential reading for all those seeking to study cruise operations management whether for academic or vocational reasons.

Product Details

ISBN-13:	9781138505179
Publisher:	Taylor & Francis
Publication date:	10/04/2018
Edition description:	New Edition
Pages:	400
Product dimensions:	6.12(w) x 9.19(h) x (d)

About the Author

Philip Gibson is currently a Visiting Research Fellow at the University of Plymouth having recently retired as the Academic Director of the University Hotel School and Associate Head of School (Teaching and Learning). He introduced the BSc (Hons) Cruise Management in 2003 and was also the driving force in developing the University Hotel School.

Richard Parkman is a lecturer in leadership and programme leader for the BSc (Hons) Cruise Management at the University of Plymouth. He is also the programme leader for Hospitality, Tourism and Cruise Management programmes for HKU SPACE in Hong Kong and the Regional Development Manager for the University of Plymouth.

Table of Contents

Chapter 1: Contemporary Cruise Operations Chapter 2: Selling Cruises and Cruise Products Chapter 3: Maritime Issues and Legislation Chapter 4: Cruise Geography Chapter 5: Planning the Itinerary Chapter 6: Working On board Chapter 7: Guest Services Chapter 8: Managing Food and Drink Operations Chapter 9: Managing Facilities Chapter 10: Health, Safety and Security Chapter 11: Talent management and Training Chapter 12: Leadership in the Cruise Industry Chapter 13: Managing Integrated Operations Chapter 14: Cruise Management Resources

Editorial Reviews

"I really liked this book. This student-centered text really engages the reader through its presentation and discussion of key concepts through examples, questions, stories and real-world case studies. The book is ideal for anyone wanting to learn more about or specializing in cruise operations management."
— Brian Johnson, Fleet Training Manager, Princess Cruises

“This is a long awaited addition to the resource base for teaching a specialist tourism sector of Cruising. Dr. Philip Gibson has taken a novel approach that will be useful for students and practitioners alike.

An innovative and contemporary book on Cruise Operations Management, this text will be an invaluable source for hospitality, tourism, travel students and cruising practitioners as well as for more specialist target readers who require insights into maritime issues and legislation.

The integrated nature of the book is an ideal source for those studying not only for a career in Cruise Management but also for students studying specialist subjects at undergraduate and post graduate level in tourism and hospitality, services marketing, intermediary relationship marketing, geography of tourism and specific core operations management subjects such as facilities management, food and beverage management, destination cruising itinerary planning and customer service. The ‘people’ element of training is also addressed in a practical way. Case studies are featured in many chapters to consolidate the learning. The authors’ own personal experience in the cruising sector ‘adds value’ to the reading.

Any academic developing a specialist elective unit/module in cruise management will see the benefits of this as a core text in hospitality, travel and tourism studies. The applied and theoretical nature of the book is clearly an unique source and focuses both on strategic and tactical operational perspectives in a cruising context. The final chapter synthesises the integrated nature of Cruising Operations Management; leaving the reader in no doubt that the Cruise Operations manager of the future needs not only to have a technical core role but also needs to be multi-disciplined in managing cruise ships.

The book I believe has made a major contribution to the body of knowledge in the expanding tourism sector of global cruising. An asset on any academic book shelf and hospitality, tourism and travel students’ core reading list.“

— Adrian S. Thomas, MSc, DMS, MCIM, Senior Lecturer in Services Marketing for the Hospitality and Tourism industries, The Manchester Metropolitan University

From the Publisher