Cruising: A Guide to the Cruise Line Industry / Edition 2

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Overview

Learning about cruising has never been this fun and informative! Cruising gives students a true insider's look at how cruise sales, marketing, and operations unfold, all told in magazine-like prose, making it fun to read and easy to understand. The author employs myriad educational techniques to help students comprehend, retain, and apply what they read. This includes highlighted areas, bullet points, graphs, tables, photos, questions for discussion, and application activities, all of which clarify, magnify, and reinforce the material. There's no doubt that this is the authoritative text on cruising as dozens of leading industry professionals, including several cruise lines' presidents, have reviewed the content to ensure it reflects real-world insights into the business.

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Product Details

  • ISBN-13: 9781401840068
  • Publisher: Cengage Learning
  • Publication date: 8/22/2003
  • Edition description: Second
  • Edition number: 2
  • Pages: 224
  • Product dimensions: 8.26 (w) x 10.90 (h) x 0.34 (d)

Meet the Author

Marc Mancini is one of the travel industry's best-known speakers, educators, and consultants. His writing and video production credits include 12 books, 32 videos, dozens of training websites, and more than 300 articles, with some syndicated by the Los Angeles Times. He has appeared on CNN, ABC's Good Morning America, and Showtime. An Adjunct Professor of Travel at West Los Angeles College, Dr. Mancini was named Educator of the Year by the International Society of Travel and Tourism Educators, and in 2010 received ASTA's Diamond Award. His consulting clients include American Express, Marriott, CLIA, Holland America, AAA, Norwegian Cruise Line, Lufthansa, and the Hawaiian Visitors and Convention Bureau. Dr. Mancini holds a BA degree from Providence College, and an MA, MS, and PhD from the University of Southern California.

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Table of Contents

Chapter 1: Introduction. Chapter 2: Who Cruises—And Why. Chapter 3: The Anatomy of a Cruise Ship. Chapter 4: The Cruise Experience. Chapter 5: Whos Who in Cruising. Chapter 6: The Pre-, Post- and Off-Ship Cruise Experience. Chapter 7: The Geography of Cruising. Chapter 8: Profiling the Lines. Chapter 9: Selling Cruises. Chapter 10: Cruise Marketing, Groups and Incentives. Appendix A: Key Addresses: CLIA Member Cruise Lines. Appendix B: Key Addresses: Associations. Appendix C: Bibliography. Glossary. Index.

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