Crunch Point: The 21 Secrets to Succeeding When It Matters Most


"In business and in life, things seldom go exactly as planned. You've probably figured out how to navigate around the little bumps, but what about full-blown crises, the kind with the potential to derail a company or send your personal life spinning out of control?

Crunch Point presents a series of proven, practical techniques for overcoming any setback that may come your way -- on the job, at home, or anywhere in your life. In an accessible, no-time-to-lose format, success expert Brian Tracy gives you the ...

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Crunch Point: The Secret to Succeeding When It Matters Most

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"In business and in life, things seldom go exactly as planned. You've probably figured out how to navigate around the little bumps, but what about full-blown crises, the kind with the potential to derail a company or send your personal life spinning out of control?

Crunch Point presents a series of proven, practical techniques for overcoming any setback that may come your way -- on the job, at home, or anywhere in your life. In an accessible, no-time-to-lose format, success expert Brian Tracy gives you the motivation, techniques, and confidence to grab tough and urgent problems by the horns and solve them -- quickly, decisively, and completely.

Crunch Point reveals Tracy’s 21 proven ways to:

• Take control of the situation

• Stay calm and rational -- even in a crisis

• Communicate clearly, constantly, and authoritatively with the key people around you -- the skill that can make all the difference between failure and success

• Identify and remove all obstacles to resolving the problem

• Deal with problems more effectively by handling them systematically instead of randomly or emotionally, as most people do

• Develop unshakeable courage and super-high self-confidence

• Generate cash flow when the crisis is financial in nature

• Never lose focus on your customers, no matter how dire the situation may seem

• Cut your losses, when necessary, and save time and money in the long run

Each chapter offers a selection of problem-solving strategies, complete with powerful action steps you can take regardless of the nature or size of the problem.

It's inevitable: At some point, the you-know-what is sure to hit the fan. Dealing with a crisis may never be easy or pleasant, but with the universal problem-solving techniques presented in Crunch Point, you’ll have the confidence and skills to rise above whatever comes your way -- and you'll be the one everyone calls ""great under pressure."""

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Editorial Reviews

From the Publisher

"...The ideas presented are well and concisely addressed... The book is worth the price of the assurance you need.”

-Inland Empire Business Journal

“First, the ideas presented are well and concisely addressed. Second, if you are one of the business owners or executives facing a crunch point, there is reassurance in learning that you are not the first to face a business crisis, and that there are ways out of the problems you face if you address them with dedication, imagination, and persistency. In the long run, the book is worth the price of the assurance you need.”

-Inland Empire Business Journal

“…a quick and enjoyable read, chock full of practical suggestions.”

-The School Administrator Magazine

"... you can breeze through it in little more than the time it takes to fly from New York to Chicago.”."

-Frequent Flyer Magazine

Soundview Executive Book Summaries
Don't Be Surprised When Things Go Wrong
According to Brian Tracy, crisis is an inevitable part of life. In our lives, we can expect to face some form of crisis - personal, financial or health-related - every two to three months. And it's no different for businesses: Every two to three months a crisis will crop up that will have the potential to harm the well-being of your enterprise.

Is it possible to protect yourself and your business from the inevitable?
In Crunch Point: The 21 Secrets to Succeeding When It Matters Most, Tracy says that it is possible, but that the actions you take during these crucial moments are what determine whether your business will be overwhelmed and eventually overtaken by these problems, or whether your business will emerge from each crisis not only intact, but stronger and more resilient than ever.

How to Address - and Deal With - Crunch Points
Tracy likens survival in both the business world and personal matters to the "Challenge-Response Theory of History" that Arnold Toynbee outlined in his A Study of History. Toynbee maintained that every great civilization, from Rome to the Mongols, began its existence as a small tribe. What set these particular tribes on the path of greatness was their ability to effectively face challenges and hostility from the outside world and other tribes. Each challenge that the tribe dealt with successfully made them stronger, bigger and more resilient. A tribe that panicked in the face of crisis and, as a result, was unable to act effectively did not survive.

According to Tracy, it's the same today, particularly in business. A business' level of "response-ability" in moments of crisis is what determines its success, health and future growth.

Over the course of 21 chapters, Tracy presents 21 techniques for effectively addressing and dealing with "crunch points." These strategies incorporate a wide range of potentially valuable courses of action, such as staying calm when faced with an unexpected problem; asserting firm control and assuming the responsibility for the situation that should come with authority; cutting your losses quickly and definitively while focusing on key result areas; and tapping into your creativity to find effective solutions and to generate cash flow for your enterprise.

Tracy presents a no-nonsense approach in each of his techniques that does not allow room for the fear and anxiety that often prevent business leaders from dealing effectively with crisis situations.

For example, in his chapter "Cut Your Losses," Tracy advocates engaging in "zero-based thinking." He advises his readers to look at their businesses objectively and to ask themselves the following question: "Is there anything that I am doing [now] that, knowing what I now know, I wouldn't get into again if I were starting it up today?"

If the answer to that question is yes, then Tracy advises his readers to discontinue whatever it is, and fast - whether it is a product line or service that is not performing well, an employee who is not doing an effective job for the company or a client who is more of a drain on the business' resources and energy than they're worth.

Throughout the book, Tracy presents a clear case for meeting such problems head-on and for taking the necessary actions that will ensure the continued success and health of your enterprise.

Keeping Yourself Healthy to Keep Your Business Healthy
In addition to detailing effective business practices to implement in times of crisis, Tracy stresses the importance of maintaining your own health and sanity. A business is only as healthy and able to deal with crisis as its leader is able. He discusses techniques for maintaining well-being during crunch points, such as making sure to get enough sleep and exercise; eating a high-protein, healthy diet; and taking time to recharge. Recharging, he says, means taking a weekend off from business matters and the crisis you are facing. By doing so, you will return to the office and the issues with a fresh perspective and a greater capability for finding the necessary solutions to your problems.

Why We Like This Book
In Crunch Point, Tracy offers down-to-earth methods for dealing with crises that readers can implement in both their business practices and their personal lives. At the end of each chapter, Tracy distills his advice into two direct and sensible "Crunch Point Actions" that detail specific actions readers should use when dealing with a similar crisis. Copyright © 2007 Soundview Executive Book Summaries

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Product Details

  • ISBN-13: 9780814473719
  • Publisher: AMACOM
  • Publication date: 9/28/2006
  • Pages: 117
  • Sales rank: 1,392,786
  • Product dimensions: 5.83 (w) x 8.72 (h) x 0.63 (d)

Meet the Author

Brian Tracy is one of the world’s top speakers and a leading business and personal success consultant who has trained more than 2 million people over the last quarter of a century. His San Diego-based firm, Brian Tracy International, has affiliates across the United States and in 31 other countries. He is a best-selling author whose previous books include Focal Point, Eat That Frog!, and Create Your Own Future.

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Table of Contents



Chapter 1

Stay Calm


Chapter 2

Be Confident in Your Abilities


Chapter 3

Dare to Go Forward


Chapter 4

Get the Facts


Chapter 5

Take Control


Chapter 6

Cut Your Losses


Chapter 7

Manage the Crisis


Chapter 8

Communicate Constantly


Chapter 9

Identify Your Constraints


Chapter 10

Unleash Your Creativity


Chapter 11

Focus on Key Result Areas


Chapter 12

Concentrate on Priorities


Chapter 13



Chapter 14

Generate Cash Flow


Chapter 15

Care for Your Customers


Chapter 16

Close More Sales


Chapter 17

Keep Things Simple


Chapter 18

Conserve Your Energy


Chapter 19

Make Your Connection


Chapter 20

Character Is King


Chapter 21

Pull It All Together




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Sort by: Showing 1 Customer Reviews
  • Posted May 19, 2009

    more from this reviewer

    Valuable advice on how to stay calm in the face of a crisis

    "When in danger or in doubt, run in circles, scream and shout," joked science fiction writer Robert Heinlein about how to handle a crisis. Well, if that is not an option, how should you handle yourself during an emergency, especially if you are in charge? Unfortunately, too many people freeze when trouble confronts them head-on. While most catastrophes do not send advance warnings, you can prepare yourself for the possibility of a setback. Brian Tracy offers valuable, hands-on information in a short, smart, knockout punch. Tracy describes 21 practical steps you can take to defuse a disaster, get your ship righted and head correctly back on course. getAbstract suggests reading his book if you don't want to get caught unprepared when a sudden, serious crisis hits you or your company.

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