Cult of Analytics: Driving Online Marketing Strategies Using Web Analytics

Cult of Analytics: Driving Online Marketing Strategies Using Web Analytics

by Steve Jackson
     
 

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If you want to understand and get true value from your online content you need to understand how it is used by your customers. If you work with web analytics and online search optimization, this book will provide you with the tools and insight you need to do just that.

Even more, it will give you an actionable plan to transform the culture of your organization

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Overview

If you want to understand and get true value from your online content you need to understand how it is used by your customers. If you work with web analytics and online search optimization, this book will provide you with the tools and insight you need to do just that.

Even more, it will give you an actionable plan to transform the culture of your organization into one that uses web analytics on a daily basis, focusing on real changes you can make to your department and processes to transform the way your business works.

With examples from dozens of companies ranging from small businesses, to consumer sites like Amazon, to some of the largest companies in the world including Tesco and Google, Cult of Analytics demonstrates just how to apply web analytics to your business.

Editorial Reviews

From the Publisher

"Steve Jackson draws on years of experience to show how to improve results from digital channels without being overly technical."--Dave Chaffey

"A great read! I wish I had read this 3 years ago – it would have saved me a lot of time (and pain) at Google!"--Brian Clifton, Senior Strategist, Omega Digital Media

"The long awaited classic. Much needed and wanted. Cult of Analytics will become a reference book for people working with web analytics and online marketing optimization."--Kalle Heinonen, Executive of Enterprise Accounts at Omniture

"Steve covers analytics on a variety of levels – from corporate adoption of analytics down into the depths of key performance indicators – providing clear explanations throughout. I have always known that Steve is one of the best and brightest in our industry, Cult of Analytics will clarify that for the rest of the world."--Eric T Peterson, founder of Web Analytics Wednesday and principal consultant at Web Analytics Demystifi ed, Inc.

"Steve has spent years down in the weeds, talking to executives and meditating on a mountain. That unique perspective is the main reason Cult of Analytics is such a unique book."--Avinash Kaushik, Analytics Evangelist for Google

"Steve hands you the keys to the process of becoming an analytics driven company and shows you how to implement a Cult of Analytics in your organization."--Jim Sterne, Producer, eMetrics Marketing Optimization Summit and Chairman, Web Analytics Association

Product Details

ISBN-13:
9781856176118
Publisher:
Taylor & Francis
Publication date:
06/17/2009
Series:
Emarketing Essentials Series
Pages:
284
Product dimensions:
7.40(w) x 9.60(h) x 0.70(d)

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