The Barnes & Noble Review
For millions, the Mac is far more than a computer: It’s a passion, an obsession, a cult. Now that cult’s been documented brilliantly. If you’ve ever smiled back at a happy Mac startup icon (or mourned its absence), you will love The Cult of Mac.
Here are the Mac tattoos, the mods and macquariums, the collectors and fantasy Mac designers. Here are Macs in movies (notice how the good guys always get ’em?). Here’s the semiotic significance of the two Steves, and the free-love commune that became Northern California’s biggest Mac dealer.
From long-forgotten Macworlds to brand-new iPods, here’s the whole Mac cultural experience, bound between two hard covers: perfect for your coffee table, or for burying in a time capsule so your grandkids will see what it was really like. Otherwise, they’ll never believe you. Bill Camarda, from the December 2004 Read Only
Kahney, a journalist for Wired News (www. wired.com), goes inside the psyche of fervent Mac fans everywhere, examining various aspects of the Apple underground. Presenting himself as an example of someone obsessed with possessing the latest Apple product, he writes about the psychosexual bond that Macintosh users have with their machines. It gets weirder: there is a cult of Mac Classic collectors who claim that owning said model is like owning a hot rod-it's impractical but cool. Another counterculture invented the "iBong" to celebrate the utopian nature of Apple computing. The Mac has even inspired haircuts and tattoos, to which Kahney devotes one chapter. In addition, readers will find stories of Apple cofounders Steve Wozniak and Steve Jobs and basic background on the benefits of Mac ownership for those who work in the arts, music, and filmmaking. Brimming with more than 500 color photos, this fun book won't stay on the shelves long. Highly recommended for public libraries.-Joe Accardi, Harper Coll. Lib., Palatine, IL Copyright 2004 Reed Business Information.