×

Uh-oh, it looks like your Internet Explorer is out of date.

For a better shopping experience, please upgrade now.

Cultivating the Affluent: How to Segment and Service the High-Net-Worth Market
     

Cultivating the Affluent: How to Segment and Service the High-Net-Worth Market

by Russ Alan Prince, Karen Maru File, Karen M. File
 
Cultivating the Affluent: How to Segment and Service the High-Net-Worth Market gives a guided tour of how wealthy individuals think and feel about the way their money is managed, yielding an abundance of vital insights for those seeking to sell financial services to the market. Using an extensive survey of more than 850 high-net-worth individuals, the authors

Overview

Cultivating the Affluent: How to Segment and Service the High-Net-Worth Market gives a guided tour of how wealthy individuals think and feel about the way their money is managed, yielding an abundance of vital insights for those seeking to sell financial services to the market. Using an extensive survey of more than 850 high-net-worth individuals, the authors identify nine profiles to guide financial professionals in understanding the investment psychology of the affluent. With numerous charts and tables, Cultivating the Affluent offers an invaluable tool for anyone aiming to succeed in this burgeoning field.

Product Details

ISBN-13:
9780961944643
Publisher:
Institutional Investor, Inc.
Publication date:
01/28/1995
Pages:
121
Product dimensions:
6.00(w) x 9.00(h) x (d)

Customer Reviews

Average Review:

Post to your social network

     

Most Helpful Customer Reviews

See all customer reviews