Cultural Globalization: A User's Guide / Edition 1

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Cultural Globalization: A User’s Guide is a personal and engaging journey through theories of culture and globalization. Drawing on extensive examples and interdisciplinary research, Wise explores concepts of culture, territory and identity in order to give students a new perspective on issues of globalization.

  • Includes numerous examples from Asian, European, and North American youth culture and popular music
  • Draws on interdisciplinary research from the fields of anthropology, cultural studies, cultural geography, and media studies
  • Considers how global processes carry with them the ethical questions of how to act in the world and how to care for others
  • Provides an original and stimulating overview of theories of culture and globalization, encouraging students think more broadly about the key issues
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Editorial Reviews

From the Publisher
'There's no question that Wise's Cultural Globalization is a useful addition to cultural studies pedagogy.? (Reconstruction, March 2009)

"MacGregor Wise's meander through music and youth culture offers a vision of a free global sweet shop, in which fashionable kids can pick and mix their identities ... .A comparison of the manner in which the music press elevates certain types of 'world music' with British colonial approval of the Indian caste system provides ... originality." (Times Literary Supplement, February 2009) "I would not hesitate to recommend Cultural Globalization as a standard textbook for courses in media and cultural studies dealing with the nature and consequences of globalization. The book brings together complex theories in an accessible and elegant way, and provides a truly global and grounded view of creative processes and political battlefields. There is also strength in the fact that Wise advocates a perspective that accounts for the sedimented nature of all cultural expression."

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Product Details

  • ISBN-13: 9780631235385
  • Publisher: Wiley
  • Publication date: 6/11/2008
  • Edition number: 1
  • Pages: 186
  • Product dimensions: 5.50 (w) x 8.60 (h) x 0.80 (d)

Meet the Author

J. Macgregor Wise is Associate Professor of Communication Studies at Arizona State University. He is the author of Exploring Technology and Social Space (1997), co-author (with Jennifer Daryl Slack) of Culture and Technology: A Primer (2005), and co-author (with Lawrence Grossberg, Ellen Wartella, and D. Charles Whitney) of the second edition of MediaMaking: Mass Media in a Popular Culture (2006).

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Table of Contents



1. Culture at Home.





Ideology and Hegemony.

2. Culture and the Global.

Non-Local Connections.


Global Flows.

Form and Content, Local and Global.

3. Global Youth.

Youth as a Contested Category.

Constructing Youth.

Surveillance and Youth.

Global Youth.

Core and Periphery.

4. Global Music.

World Music and Cultural Imperialism.

Global Flows of Music.

Forms of Global Music.

5. Territories of Cultural Globalization.

Faye Wong.

Dick Lee.




Conclusion: Opening Windows.



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