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From the Publisher'There's no question that Wise's Cultural Globalization is a useful addition to cultural studies pedagogy.? (Reconstruction, March 2009)
"MacGregor Wise's meander through music and youth culture offers a vision of a free global sweet shop, in which fashionable kids can pick and mix their identities ... .A comparison of the manner in which the music press elevates certain types of 'world music' with British colonial approval of the Indian caste system provides ... originality." (Times Literary Supplement, February 2009) "I would not hesitate to recommend Cultural Globalization as a standard textbook for courses in media and cultural studies dealing with the nature and consequences of globalization. The book brings together complex theories in an accessible and elegant way, and provides a truly global and grounded view of creative processes and political battlefields. There is also strength in the fact that Wise advocates a perspective that accounts for the sedimented nature of all cultural expression."