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From the Publisher'There's no question that Wise's Cultural Globalization is auseful addition to cultural studies pedagogy.?(Reconstruction, March 2009)
"MacGregor Wise's meander through music and youth culture offersa vision of a free global sweet shop, in which fashionable kids canpick and mix their identities ... .A comparison of the manner inwhich the music press elevates certain types of 'world music' withBritish colonial approval of the Indian caste system provides ...originality." (Times Literary Supplement, February 2009) "Iwould not hesitate to recommend Cultural Globalization as astandard textbook for courses in media and cultural studies dealingwith the nature and consequences of globalization. The book bringstogether complex theories in an accessible and elegant way, andprovides a truly global and grounded view of creative processes andpolitical battlefields. There is also strength in the fact thatWise advocates a perspective that accounts for the sedimentednature of all cultural expression."