Cultural Imperative: Global Trends in the 21st Century [NOOK Book]

Overview

Will the tidal wave of globalization homogenize the world? Or will culture, which drives human behavior, maintain its influence?In The Cultural Imperative: Global Trends in the Twenty-first Century, Richard D. Lewis explores these questions and examines the forces that keep us tied to our cultural heritage. According to Lewis, throughout history and across the globe, we all have worn cultural spectacles, glasses tinted with our own cultural biases. These glasses ensure that our individual cultural traits will ...
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Cultural Imperative: Global Trends in the 21st Century

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Overview

Will the tidal wave of globalization homogenize the world? Or will culture, which drives human behavior, maintain its influence?In The Cultural Imperative: Global Trends in the Twenty-first Century, Richard D. Lewis explores these questions and examines the forces that keep us tied to our cultural heritage. According to Lewis, throughout history and across the globe, we all have worn cultural spectacles, glasses tinted with our own cultural biases. These glasses ensure that our individual cultural traits will always be a part of us, as they are a part of the very way in which we see the world.As he examines the world after 9/11, with focus on the rise of Islam and the current state of the West, Lewis disproves the theory of inevitable globalization and identifies the forces that ensure that cultural perspective will always play a role in our lives.
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Product Details

  • ISBN-13: 9780585434902
  • Publisher: Nicholas Brealey Publishing
  • Publication date: 5/30/2007
  • Sold by: Barnes & Noble
  • Format: eBook
  • File size: 5 MB

Meet the Author

Richard D. Lewis was knighted in 1997 by President Ahtisaari of Finland for his services to the country spanning fifty years. He is chairman of Richard Lewis Communications, an international institute for cross-cultural and language training with offices in more than a dozen countries. Richard Lewis lectures and consults worldwide with clients that include Mercedes-Benz, Nokia, Rolls Royce, Volvo, Deutsche Bank and Unilever. Among his many books are When Cultures Collide and Finland: Cultural Lone Wolf. For more information, visit his website at www.crossculture.com
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Table of Contents

Preface xi

Acknowledgments xvii

Introduction: Genetic, Economic, and Cultural Determinism xix

Chapter 1 From 2,000,000 b.c. to a.d. 2000: The Roots and Routes of Culture 1

Incomplete Version of History 1

Culture-Genetics or Cultural Programming? 3

Roots and Routes 7

Chapter 2 Culture and Climate 13

East Side Story 14

The Effects of Climate 16

Summary 26

Chapter 3 Culture and Religion 29

Influences on the Religion-Culture Connection 32

Islam 37

Hinduism 44

Judaism 47

Jainism 49

Sikhism 50

Buddhism 51

Shinto 53

Christianity 55

The Globalization of Religion 60

Chapter 4 Cross-Century Worldviews 65

The Categorization of Cultures 67

Intercategory Comparisons 76

Chapter 5 Cultural Spectacles 91

The English and the French 92

The Germans and the Italians 99

The Americans and the Japanese 106

Conclusion 112

Chapter 6 Cultural Black Holes 115

Cultural Black Holes, by Country 121

State-Induced Black Holes 126

Chapter 7 Cognitive Processes 129

Language and Thought 132

Collective and Individual Thought Processes 137

Logic, Logic, Logic 144

Concept of Time 147

Changes in Cognitive Habits? 149

Chapter 8 The Pacific Rim: The Fourth Cultural Ecology 157

Riverine Cultural Ecology 159

Mediterranean Cultural Ecology 160

Atlantic Cultural Ecology 161

Pacific Rim Cultural Ecology 162

Chapter 9 The China Phenomenon 167

China's Achievements 168

China's Decline from Preeminence 170

Phenomenal China 177

Enduring Chinese Cultural Traits 180

Conclusion 187

Chapter 10 Americanization versus Asianization 191

The American Era 191

The Japanese Model 192

Asianizing 193

Masculinity and the WesternIntellectual Tradition 195

East and West 198

The Asian Model 204

Summary 220

Chapter 11 Culture and Globalization 223

Globalization 224

Information Technology and Globalization 227

The Standardization of Culture Itself 229

The Answer: Cultural Adaptation 236

Chapter 12 Empires-Past, Present, and Future 245

Cultural Traits as Predictors of the Future 246

Past Empires 248

Impending Chinese Dominance 249

Future Alliances: Who Wants China? 251

Most Nation-States to Survive 257

Conclusion 261

Epilogue

After September 11 271

The Rise of Islam 272

The Moorish Legacy in Europe 274

The Crusades 277

Coexistence 278

Islam's Own Problems 282

What the West Has to Learn 286

Whither the West? 291

Appendix A Cultural Categorization Characteristics 295

Appendix B Leadership Test 299

Appendix C National Traits 307

Appendix D National Communication Styles 311

Glossary 313

Bibliography 319

About the Author 323

Index 325

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Sort by: Showing all of 2 Customer Reviews
  • Posted May 29, 2009

    more from this reviewer

    Dealing with Worldview in Business

    This analysis of cross-cultural dynamics was read as a source for a research project for my work. Lewis makes a good presentation of the concept of worldview and how that affects approaches to decision-making. This book is written in the business context, to enlighten Americans involved in international business.

    Lewis captures key aspects of cognitive culture, providing practical suggestions for overcoming cultural differences and avoiding misunderstandings. This is more than a superficial introduction to the known problems of cultural differences. Lewis probes the underlying character of worldview -- assumptions about the world, values and expectations.

    He presents good examples of real situations between members of different cultures, in the execution of modern business discussions and finalizing joint decisions involving international partners. Business is no longer a national entity.

    Companies have operations, branches and shareholders all over the world. Multinational management is a challenge. Lewis presents a good grasp of various cultures and their traits, and points out where clashes have occurred and are likely to occur.

    Lewis has some good practical suggestions on how to achieve synthesis across cultures, bridging worldview gaps for clear communication that will foster openness, cooperation and change. He makes some suggestions of possible future alliances for business or political ventures among major worldview blocs he defines.

    Lewis previews possible developments to watch for based on an analysis of the current cultural factors. Even for someone not involved in the business world this will be an insightful resource on cultural dynamics and components of cross-cultural communication. This book provides valid insights into what constitutes culture and worldview.

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  • Anonymous

    Posted May 5, 2004

    Insightful!

    Those who extrapolate trends and predict the future say that economic, political and even genetic factors will determine the future of the world. But, in fact, culture makes the world go around, according to Richard D. Lewis, a well-traveled scholar who reflects here on the origins and implications of human cultures. Culture has deep roots in history, religion and language, so it will probably be a more potent factor in shaping the future than many observers grant. Now it is fashionable to say that cultures are coalescing into one global culture. This author strenuously opposes that easy assumption. He also offers a deeper look at Islamic culture in a post-Sept. 11 addendum. Overall, his intriguing arguments might have been much more involving if a good editor had pared away some of his more facile references and observations. At times, the book seems to serve up a tad too many stereotypes and clichés. We also find that it offers some fascinating, thought-provoking suggestions, and recommends it for a rainy weekend at the beach or for airplane reading.

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