- Shopping Bag ( 0 items )
Uses case studies and illustrations to provide tips for working effectively with international clients, customers, and business partners. Readers learn to define their own cultural style in six vital areas: managements, strategy, planning, personal communication, and reasoning. Though not strictly a textbook, it is commonly used as a text in internationally-focused courses and cross-cultural programs.
|Pt. 1||What is culture?||15|
|Pt. 2||The importance of culture in daily work and life||63|
|Pt. 3||What is cultural intelligence?||87|
|Pt. 4||Applying cultural intelligence in daily work and life||107|
|Pt. 5||Knowing your cultural style||153|
|Pt. 6||Increasing your cultural intelligence||177|
Posted August 3, 2004
Imagine a guidebook that helps you navigate the uncharted lands of strange cultures or, at least, cultures that seem strange to you. Author Brooks Peterson is less concerned with social advice than he is with explaining how to manage broad cultural differences and avoid cultural egocentrism. While he soundly reviews measures of cultural differences, such as cultural scales, he avoids delving into complex, abstract theories with little practical application. His clearly written book treats all cultures objectively, covering broad tendencies without venturing into cultural generalities. He alerts you to the nuances of other cultures and your own. We strongly recommend this book to anyone who interacts with the values of other cultures on a regular basis ¿ and, these days, that's just about everybody.
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Posted March 1, 2013
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