The Culture and Commerce of Publishing in the 21st Century

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Overview


“Publishing has always played a substantive role in the dissemination of information. Thanks to The Culture and Commerce of Publishing in the 21st Century, we finally have a valuable introduction to the U.S. book publishing industry in our contemporary times. Greco has a reputation for raising tough questions and then carefully analyzing an enormous amount of data to clearly answer those questions. This book will not disappoint; it's an impressive achievement, and even with my 30 years in the industry, I learned a great deal.”—Tom Radko, Editor, Journal of Scholarly Publishing
“This book is a great resource for anyone trying to understand how the book industry works.”—Jim Milliot, Director of Business and News, Publishers Weekly
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Editorial Reviews

From the Publisher

"Publishing has always played a substantive role in the dissemination of information. Thanks to The Culture and Commerce of Publishing in the 21st Century, we finally have a valuable introduction to the U.S. book publishing industry in our contemporary times. Greco has a reputation for raising tough questions and then carefully analyzing an enormous amount of data to clearly answer those questions. This book will not disappoint; it's an impressive achievement, and even with my 30 years in the industry, I learned a great deal."—Tom Radko, Editor, Journal of Scholarly Publishing

"This book is a great resource for anyone trying to understand how the book industry works."—Jim Milliot, Director of Business and News, Publishers Weekly

"This thorough and engrossing book explains everything about the book business in a way that will satisfy "insiders" and "civilians" alike. Greco, Rodríguez, and Wharton explain how corporate takeovers, changing habits, and a "bottom-line" mentality have influenced the way we make books—and buy them. Comprehensive and full of facts, The Culture and Commerce of Publishing in the 21st Century examines the power of publishing, and does its math. Anybody who has ever bought a book should now buy this one."—Sara Nelson, Editor-in-Chief, Publishers Weekly

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Product Details

  • ISBN-13: 9780804750318
  • Publisher: Stanford University Press
  • Publication date: 10/3/2006
  • Edition description: 1
  • Pages: 280
  • Product dimensions: 7.00 (w) x 10.00 (h) x 0.80 (d)

Meet the Author


Albert N. Greco is Professor of Marketing at Fordham University's Graduate School of Business Education, specializing in the book publishing industry. Clara E. Rodriguez is Professor of Sociology at Fordham University. Robert M. Wharton is Professor and Chair of the Management Systems Area at Fordham University's Graduate School of Business Administration.
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