Culture and Consumption: New Approaches to the Symbolic Character of Consumer Goods and Activitiesby Grant McCracken
This is a book about the origins and the imperative of the consumer society. It shows how consumer goods and consumer behavior are shaped by culture and probes the cultural systems of advertising, fashion, collecting, lifestyle, ownership, and self-definition.
- Indiana University Press
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- Product dimensions:
- 6.33(w) x 9.57(h) x 0.86(d)
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Meet the Author
Grant McCracken is a member of The MIT Laboratory for Branding Cultures and a visiting scholar at McGill University and author of several books.
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