Culture and Consumption: New Approaches to the Symbolic Character of Consumer Goods and Activities

Culture and Consumption: New Approaches to the Symbolic Character of Consumer Goods and Activities

by Grant McCracken
     
 
This is a book about the origins and the imperative of the consumer society. It shows how consumer goods and consumer behavior are shaped by culture and probes the cultural systems of advertising, fashion, collecting, lifestyle, ownership, and self-definition.

Overview

This is a book about the origins and the imperative of the consumer society. It shows how consumer goods and consumer behavior are shaped by culture and probes the cultural systems of advertising, fashion, collecting, lifestyle, ownership, and self-definition.

Product Details

ISBN-13:
9780253315267
Publisher:
Indiana University Press
Publication date:
12/11/1990
Pages:
174
Product dimensions:
6.33(w) x 9.57(h) x 0.86(d)

What People are saying about this

Russell W. Belk
The first book of original theory [on] consumption . . . offers a fresh and much-needed cultural interpretation.
Kenneth L. Ames
Imaginative, provocative . . . synthetic and innovative . . . a model of interdisciplinary scholarship.
William Leiss
Superb . . . a definitive exploration of its subject.
John Jr. Sherry
A material and stylistic delight.

Meet the Author

Grant McCracken is a member of The MIT Laboratory for Branding Cultures and a visiting scholar at McGill University and author of several books.

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