Culture Incorporated: Museums, Artists, and Corporate Sponsorships

Culture Incorporated: Museums, Artists, and Corporate Sponsorships

by Mark W. Rectanus
     
 

ISBN-10: 0816638519

ISBN-13: 9780816638512

Pub. Date: 04/28/2002

Publisher: University of Minnesota Press

Product Details

ISBN-13:
9780816638512
Publisher:
University of Minnesota Press
Publication date:
04/28/2002
Pages:
288
Product dimensions:
7.00(w) x 10.00(h) x 0.90(d)

Table of Contents

Acknowledgments
Abbreviations
Pt. ICorporations and Culture: The New Partnership
1Full Disclosure3
2Corporate Cultural Politics: Corporate Identity and Culture22
Pt. IICulture, Artists, Events
3Redefining Culture, Absolutly61
4Sponsoring Lifestyle: Travels with Annie Leibovitz99
5Sponsoring Events: Culture as Corporate Stage, from Woodstock to Ravestock and Reichstock132
Pt. IIIMuseums, Cyberspace, Audiences
6The Sponsored Museum; or, The Museum as Sponsor171
7Cybersponsoring213
Notes243
Bibliography267
Index279

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