Cultures Of Commerce

Hardcover (Print)
Used and New from Other Sellers
Used and New from Other Sellers
from $22.60
Usually ships in 1-2 business days
(Save 79%)
Other sellers (Hardcover)
  • All (12) from $22.60   
  • New (4) from $102.59   
  • Used (8) from $22.60   


While both the structural chnages in American business and their impact on workers have been explored in depth by historians, the broader impact of business on other cultural forms, and vice versa, is only now beginning to be studied. This anthology contributes to the new scholarship occurring at the intersection of business history and the study of cultural forms, ranging from material to visual culture to literature.

Read More Show Less

Product Details

  • ISBN-13: 9781403970503
  • Publisher: Palgrave Macmillan
  • Publication date: 5/1/2006
  • Edition description: New Edition
  • Pages: 384
  • Sales rank: 1,441,671
  • Product dimensions: 6.00 (w) x 9.00 (h) x 1.00 (d)

Meet the Author

Elspeth Brown is Assistant Professor of History and American Studies, Miami University. Marina Moskowitz teaches in the Department of History and is Director of the Andrew Hook Centre for American Studies, University of Glasgow. Catherine Gudis is Assistant Professor, University of Oklahoma.

Read More Show Less

Table of Contents

Introduction—-Elspeth H. Brown, Catherine Gudis & Marina Moskowitz
Part I: Designing Markets
• Broadcasting Seeds on the American Landscape—Marina Moskowitz
• The Importance of Being True Blue: The Du Pont Company and the Color Revolution—Regina Lee Blaszczyk
• The Popular Front and the Corporate Appropriation of Modernism—Shannon Clark
• Rationalizing Consumption: Photography and Commercial Illustration, 1913-1919—Elspeth H. Brown
• Art and Commerce: The Challenge of Modernist Advertising Photography—Patricia Johnston
Part II: Business and the Politics of Difference, 1900-1930 * "New York is Not America": Immigrants and Tourists in Post-WWI New York—Angela M. Blake
• "The First Thing Every Negro Girl Does:" Black Beauty Culture, Racial Politics and the Construction of Modern Black Womanhood, 1905-1925—Tiffany M. Gill
• The Sentimental Work of Play: Manhood and the American Toy Industry, 1900-1930—Woody Register
Part III: Commerce and the Built Environment, 1900-1940
• The Metropolitan Life Tower: Architecture and Ideology in the Life Insurance Enterprise—Roberta Moudry
• Architectures of Seduction: Intimate Apparel Trade Shows and Retail Department Design, 1920-1940—Jill Fields
• Advertising and the Architecture of Mobility—Catherine Gudis
Part IV: Representation and Organizational Culture in Post-WWII United States
• Postwar Sign, Symbol, and Symptom: The Man in the Gray Flannel Suit—Anna Creadick
• "Girls in Gray Flannel Suits": Women and Work in Postwar American Culture—Clark Davis *Ayn Rand and the Politics of Property—Andrew Hoberek
• Afterword: Advertisements for Ourselves: Being and Time in a Promotional Economy—Jean-Christophe Agnew

Read More Show Less

Customer Reviews

Be the first to write a review
( 0 )
Rating Distribution

5 Star


4 Star


3 Star


2 Star


1 Star


Your Rating:

Your Name: Create a Pen Name or

Barnes & Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation


  • - By submitting a review, you grant to Barnes & and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Terms of Use.
  • - Barnes & reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously

    If you find inappropriate content, please report it to Barnes & Noble
    Why is this product inappropriate?
    Comments (optional)