Custom Lettering of the 60s & 70s

Overview

"A labour of loving typographic archaeology byt he type designer and illustrator Rian Hughes" Eye, Winter 2010/2011

Custom Lettering of the 60s & 70s is a celebration of the beautiful and stylistically diverse hand-drawn lettering that was a unique feature of headline type before the advent of Letraset and the computer. Custom lettering gave designers' imaginations full rein to develop individualistic solutions unconstrained by typographic practicalities.

This unique ...

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Overview

"A labour of loving typographic archaeology byt he type designer and illustrator Rian Hughes" Eye, Winter 2010/2011

Custom Lettering of the 60s & 70s is a celebration of the beautiful and stylistically diverse hand-drawn lettering that was a unique feature of headline type before the advent of Letraset and the computer. Custom lettering gave designers' imaginations full rein to develop individualistic solutions unconstrained by typographic practicalities.

This unique publication features over 4,500 examples of custom lettering - from craggy fonts that look like they're hewn from rock, to type with bullet holes, type made of rope, type on curved baselines, type with drop shadows, inlines, outlines, dramatic flourishes and feminine curlicues - it is all here!

Custom Lettering of the 60s & 70s is an essential handbook for typographers, graphic designers, art directors, design students and just about anyone interested in the art of type or seeking typographic inspiration.

Text in English, German & French.

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Editorial Reviews

Steven Heller
In short, this is the typographic detritus of the Western commercial world, neatly stuffed into one volume as a reliquary of kitsch. But that's not a bad thing. Ham-handed lettering should also be accepted in design history—it certainly played a huge role in quotidian design practice.
—The New York Times
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Product Details

  • ISBN-13: 9781906863036
  • Publisher: Carlton Books
  • Publication date: 8/19/2011
  • Pages: 576
  • Sales rank: 707,947
  • Product dimensions: 9.20 (w) x 9.10 (h) x 1.60 (d)

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