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Custom Nation: Why Customization Is the Future of Business and How to Profit From It [NOOK Book]

Overview


Smart brands such as Chipotle, Zazzle, Nike, and Pandora are ditching the outdated 20th century model of a one-size-fits-all approach to providing products and services. From a Netflix movie night to a marriage courtesy of eHarmony, customization is changing every corner of American life and business.

The New York Times bestseller Custom Nation is a practical how-to guide by someone who has built his business on the power of customization. ...
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Custom Nation: Why Customization Is the Future of Business and How to Profit From It

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Overview


Smart brands such as Chipotle, Zazzle, Nike, and Pandora are ditching the outdated 20th century model of a one-size-fits-all approach to providing products and services. From a Netflix movie night to a marriage courtesy of eHarmony, customization is changing every corner of American life and business.

The New York Times bestseller Custom Nation is a practical how-to guide by someone who has built his business on the power of customization. YouBar founder Anthony Flynn and business journalist Emily Flynn Vencat explain how marketers, brand managers, and entrepreneurs across all industries can reinvigorate their businesses and increase profits.

In Custom Nation, learn:
• Why customization is key to today’s businesses and what does and doesn’t work
• How to incorporate customization in new and established businesses to make your products stand out and sell
• What strategies work for the most successful and profitable custom brands

Drawing on firsthand interviews with the CEOs and founders of dozens of companies specializing in customization, Custom Nation reveals how customization can make any business stand apart and generate market share, increase profit margins, and develop customer loyalty.
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Editorial Reviews

Publishers Weekly
Flynn, 29, expects almost everything he reads and buys to be customized, from news to restaurant recommendations—and he’s determined to help readers join the Customized Revolution. His user-designed energy bars, YouBars, took off after the media discovered his product. Customization is now the name of the game in how we do business, and most Fortune 500 companies have integrated this approach into their marketing strategies. Writing with business journalist Flynn Vencat, Flynn includes an intriguing discussion of how American culture has moved from standardization to customization, beginning with Ford’s “any color as long as it’s black” cars to Burger King’s “Have It Your Way.” Using case studies such as Shutterfly and Gap, the authors discuss all the ways in which customization can delight customers, providing fun, satisfaction, and engagement. Flynn’s dream-big mentality—all the way to waste-prevention 3-D printers—and his practical info are solid and clearly presented. Whether readers are looking to add customization to an existing business or to keep their customized business growing, this is an excellent primer for those looking to cash in on an important area of growth. Agent: John Willig, Literary Services. (Nov.)
From the Publisher

"...an excellent primer for those looking to cash in on an important area of growth."
Publishers Weekly

“A must-read for all entrepreneurs—and anyone else interested in the future of business.”
Frank Piller, Head of MIT’s Smart Customization Group

“Flynn and Vencat have brought the future to you today. This book chronicles how humankind's drive for self expression has evolved and where it is heading.”
Bob Marino, CEO of CafePress

“Entrepreneurs are delivering unprecedented customer value by harnessing innovative business models to provide top quality custom products at affordable prices. Custom Nation takes a good look at the history of customization, who’s doing it well, and where it is headed.”
Robert Keane, CEO and Founder of Vistaprint

“As CEO of a company whose products are driven by customization, I can confidently say that consumers want specialized, ownable products—and this book shows you how to build a loyal customer base and improve your bottom line.”
Jeffrey Housenbold, President and CEO of Shutterfly

Custom Nation identifies a new space for an entrepreneur to create and grow a business, marrying the evolving technologies of customized production and distribution with the enabling power of internet communications to closely fit customer needs.”
Norman E. Toy, Columbia Business School

“A quick and entertaining read, Custom Nation captures the essence of how and why customization has become such a crucial part of the modern consumer experience. The book makes it easy for aspiring customizers to leverage this wealth of knowledge to build the successful CIY business of their dreams.”
Jeff Beaver, Co-Founder and Chief Product Officer of Zazzle

“Customization is the buzzword in business these days and Custom Nation explains how to approach customizing effectively and make the most out of it.”
Jan-Christoph Goetze, CEO and Founder of PersonalNOVEL

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Product Details

  • ISBN-13: 9781937856113
  • Publisher: BenBella Books, Inc.
  • Publication date: 11/15/2012
  • Sold by: Barnes & Noble
  • Format: eBook
  • Pages: 224
  • File size: 4 MB

Meet the Author

Anthony Flynn. After graduating from the University of Southern California with a business degree in 2006, Flynn founded YouBar, the world’s first customized nutrition bar company, with his mother, Ava Bise. Since then, Flynn has grown YouBar to seven-digit annual sales and employs 30 people in an 8,000-square-foot facility in downtown Los Angeles. Flynn frequently gives television, radio, newspaper, and magazine interviews about YouBar and food customization. He has appeared on Fox, ABC, the Cooking Channel, and NBC, among dozens of other television stations. He has also given interviews for The New York Times, Women’s Health, DailyCandy, the Today show, E! News, the Nutrition Business Journal, Good Morning America, and National Public Radio’s Marketplace. In addition to this, Flynn gives lectures on how customization is changing the food industry, and he consults to companies launching customized food products. Among his numerous talks, he has been a guest speaker at USC, UC Berkeley, and UCLA.

Emily Flynn Vencat. After graduating from Barnard College, Columbia University with a degree in English Literature, Vencat moved to London in 2002, where she began her journalism career at Newsweek. Vencat worked as a London-based Newsweek correspondent for five years, where she covered major economic trends, including the international housing market, the global luxury trade, and the effects of global warming and the green movement on big business. After taking over as Newsweek’s London-based business writer in 2006, Vencat wrote more than 100 articles in two years, including five cover stories. Later, as a business writer on staff at The Associated Press, Vencat wrote blow-by-blow coverage of the 2008 global economic meltdown, with her articles being picked up by newspapers around the world, including the International Herald Tribune and USA Today. Vencat has interviewed some of the biggest names in the business world, including Virgin boss Richard Branson, Anglo American CEO Cynthia Carroll, Celtel founder Mo Ibrahim, Body Shop founder Anita Roddick, and The Carlyle Group founding partner David Rubenstein.

Dennis Flynn (Lead Researcher). In 2008, at the age of just 20, Dennis took over as YouBar’s marketing, advertising and social media guru. Dennis’ work helped catapult the company from a small five-person team the year he joined to a booming business with over 30 employees just two years later. While running YouBar’s marketing and advertising department, Dennis also completed his undergraduate degree in economics from the University of Southern California in 2010. Dennis currently lives in Los Angeles, and is the Director of Marketing and Social Media at YouBar.
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Customer Reviews

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Sort by: Showing all of 2 Customer Reviews
  • Anonymous

    Posted November 14, 2012

    Custom Nation focuses on the main four heavy hitters in customiz

    Custom Nation focuses on the main four heavy hitters in customization currently in the US: Vista Print, Shutter Fly, Zazzle and Café Press. Flynn interviewed each CEO and got a look at how each of these companies has been successful with incorporating customization into their business model.

    What's exciting about Custom Nation however is that it also discusses many other companies (that I had never even heard about) who are incorporating customization into their business models as well, just on smaller scales. For instance, you can get customized children's books, customized jewelry, customized handbags, customized cereal, etc. This book has really opened my eyes and since the Holidays are just around the corner I plan on trying out many of these companies for Holiday gifts this year!

    *Since I enjoyed the book so much I may even buy extra copies to give out to some of my friends!

    1 out of 1 people found this review helpful.

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  • Anonymous

    Posted November 27, 2012

    I have always had a fascination by custom products as I am const

    I have always had a fascination by custom products as I am constantly modifying mass produced items so I can have it my way. This book did a terrific job at outlining the trend taking place in society at large - the movement from a one-size-fits-all to a different-size-for-each. Emily & Anthony articulately prove that customization isn't just a profitable trend on which to capitalize, but that it's crucial to a business survival.

    The layout of this book made it an easy, interesting, and inspiring read. I never found myself re-reading any section due to confusing grammar, style or structure (something I often struggle with from Business writers). I picked up the book on Wednesday and was done by the weekend. Even though Anthony is the owner of YouBars, I never once felt as though he was trying to sell his product or force me to subscribe to some marketing scheme (unlike Rich Dad Poor Dad, Natural Cures, Aftershock, etc). In fact, the only time he really mentions YouBars is to share personal experiences that support advice, insight or recommendations. It was purely informative and thoroughly eye-opening.

    Section 2, "Be the Next Great Customizer", was particularly helpful to me as it concisely breaks down the steps to becoming successful in customization and reassures that there is still plenty of potential growth in this industry. It was also interesting to learn how customized companies don't see each other as competition - mass production companies is the main competitor as they still dominate the 90% of market share. This book will not slowly die on my bookshelf. It will be a tool I will regularly reference to transform my customization idea into reality. Thanks to the Flynns for sharing all their insights.

    Was this review helpful? Yes  No   Report this review
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