Customer 3D: A New Dimension for Customers

Other sellers (Paperback)
  • All (1) from $77.29   
  • Used (1) from $77.29   
Sending request ...

More About This Book

Editorial Reviews

Publishers Weekly
Today's successful businessmust be "customer-centric," Self argues in this challenging, ifponderous, primer. Just as three-dimensional photography changed the way we see images,three-dimensional customer service can transform the staid order-filling vendor into an organization dedicated to customer success and expanded consumer-business relationships.Developing an appropriate company culture is crucial to this effort, and Self acknowledges that new thinking, not superficial techniques, is key; he asserts that the rewards are great: focusing on making life easier for customers will result in loyalty and expanded opportunities. Self buttresses his theme with examples of companies that have thrived using this model, in large part owing to their willingness to challenge the status quo. Given that customer success is a nebulous and fluid concept, the solution is to build a relationship that demonstrates "you are capable of changing with them."The engaged customer will become your advocate and ultimately your partner. Self's enthusiasm for his proposals is evident, but his constant reiteration of the contrasts between the traditional 1D and innovative 3D models, and restatements of the virtues of the 3D approach, are tedious. A stripped-down manual might better convey the message that "pulling customers in to create a closeness" is the key to the future of commerce.
Read More Show Less

Product Details

  • ISBN-13: 9780985390808
  • Publisher: CustomerEDU, LLC
  • Publication date: 6/15/2012
  • Pages: 234
  • Product dimensions: 8.70 (w) x 5.90 (h) x 0.70 (d)

Customer Reviews

Be the first to write a review
( 0 )
Rating Distribution

5 Star


4 Star


3 Star


2 Star


1 Star


Your Rating:

Your Name: Create a Pen Name or

Barnes & Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation


  • - By submitting a review, you grant to Barnes & and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Terms of Use.
  • - Barnes & reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously

    If you find inappropriate content, please report it to Barnes & Noble
    Why is this product inappropriate?
    Comments (optional)