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Customer Astonishment: 10 Secrets to World-Class Customer Care

Overview

Great customer relationships make the world go around. Customers give us the opportunity to apply our talents to serve them. Then, they transfer money from their bank accounts to ours so that we have the financial leverage to meet our goals. This simple, everyday economic interdependence is what business success, professional accountability, and personal prosperity are all about. In today's competitive world, a satisfied customer is no longer enough. A satisfied customer is still shopping around until you provide...
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Customer Astonishment: 10 Secrets to World-Class Customer Care

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Overview

Great customer relationships make the world go around. Customers give us the opportunity to apply our talents to serve them. Then, they transfer money from their bank accounts to ours so that we have the financial leverage to meet our goals. This simple, everyday economic interdependence is what business success, professional accountability, and personal prosperity are all about. In today's competitive world, a satisfied customer is no longer enough. A satisfied customer is still shopping around until you provide that WOW experience and make that WOW connection that creates customer loyalty. To do so, you must move beyond mere customer service to the new world of Customer Astonishment. To astonish is to strike with awe and wonder. Author Darby Checketts has spent the past 14 years preparing to show you how. You will learn the principles and methods to make these secrets work for you and your team. Discover the Power of WOW, which is necessary to positively astonish those who depend on you. Set your own mark for world-class customer care.
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Editorial Reviews

L.M. Hobson
Every customer interaction is an opportunity to grow your business, and if you are not astonishing your customers internally and externally with each interaction, you're not quite there! Darby's book contains useful strategies written in plain language. The book is a sort of "how-to guide" with some pretty funny real life stories that inspire you to move from where you are to where you want to be. This book helps you look at what service excellence is and what you need to do to get there.
Olivera Baumgartner-Jackson
Checketts clearly shows which factors are the deciding ones when it comes to gaining a customer's loyalty and he explains how any company, whether large or small, could achieve similar results with small, oftentimes extremely inexpensive changes. One of the points that Checketts stresses repeatedly is that EVERYBODY is responsible and everybody should own up to it. The success is only guaranteed when each and every person working for a company takes responsibility and shows initiative.
R Lucas
An Absolute Necessity for Any Business Owner to Read and Own! Darby Checketts hits a home run with this book, it's worth way more than the asking price. It's full of great examples, good advice, and step-by-step ways to achieve customer astonishment. This book would benefit anyone that owns, runs, or manages a business.
Richard Blake
Creating a Culture of Service Excellence: Darby Checketts' writing generates excitement. Checketts exudes confidence and enthusiasm in his writing. He shows intuitive insights in customer relations as he energizes you, the reader, to apply these contagious principles personally. This book is a must read for anyone wanting to be on the cutting edge by entering into this world of "Customer Astonishment." Darby Checketts has crafted a superlative template for customer care.
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Product Details

  • ISBN-13: 9781931741682
  • Publisher: Robert Reed Publishers
  • Publication date: 1/1/2010
  • Pages: 148
  • Product dimensions: 6.00 (w) x 8.90 (h) x 0.50 (d)

Meet the Author

Darby is the president of Cornerstone Professional Development of Mesa, Arizona, which he founded in 1985. He is known as the originator and worldwide proponent of Customer Astonishment. His work has influenced thousands of organizations and millions of individuals around the globe. His corporate career includes Ford Motor Company and Digital Equipment Corporation. He is the author of seven books.
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