The social business model focuses on engagement, influence, collaboration, and creation with customers, partners, and employees. Social customer relationship management (Social CRM or SCRM) is one of the planks of the model and turns the focus to the customer. SCRM makes customers central to the business. ** It goes beyond saying your customers are important. Companies with strong SCRM strategies build genuine and authentic relationships with customers by sharing two-way conversations with them. ** A question begging an answer then is – What is “customer centricity” in a Social CRM world? ** This eBook answers that question.
The social business model focuses on engagement, influence, collaboration, and creation with customers, partners, and employees. Social customer relationship management (Social CRM or SCRM) is one of the planks of the model and turns the focus to the customer. SCRM makes customers central to the business. ** It goes beyond saying your customers are important. Companies with strong SCRM strategies build genuine and authentic relationships with customers by sharing two-way conversations with them. ** A question begging an answer then is – What is “customer centricity” in a Social CRM world? ** This eBook answers that question.
Kathy Herrmann works as a consultant helping companies companies ignite positive change by holistically fusing people, process, and technology.
Kathy is and will always be an Explorationist. Sometimes that's involved exploring the mysteries of the Earth, other times the action revolved around exploring information, what motivates people, or how to build business practices to gain heightened productivity.
Another thing she's been and will always be is a Change Agent.
She was born and raised in Baltimore, Maryland but has lived and worked all over the country as an adult.
If you want to know more about her consulting work, visit Kathy's website at http:\\www.kathyherrmann.com.
Customer Reviews
Be the first to write a review
( 0 )
Rating Distribution
5 Star
(0)
4 Star
(0)
3 Star
(0)
2 Star
(0)
1 Star
(0)
Barnes & Noble.com Review Rules
Our reader reviews allow you to share your comments on titles you liked,
or didn't, with others. By submitting an online review, you are representing to
Barnes & Noble.com that all information contained in your review is original
and accurate in all respects, and that the submission of such content by you
and the posting of such content by Barnes & Noble.com does not and will not
violate the rights of any third party. Please follow the rules below to help
ensure that your review can be posted.
Reviews by Our Customers Under the Age of 13
We highly value and respect everyone's opinion concerning the titles we offer.
However, we cannot allow persons under the age of 13 to have accounts at BN.com or
to post customer reviews. Please see our Terms of Use for more details.
What to exclude from your review:
Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the
information on the product page, please send us an email.
Reviews should not contain any of the following:
- HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
- Time-sensitive information such as tour dates, signings, lectures, etc.
- Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
- Comments focusing on the author or that may ruin the ending for others
- Phone numbers, addresses, URLs
- Pricing and availability information or alternative ordering information
- Advertisements or commercial solicitation
Reminder:
- By submitting a review, you grant to Barnes & Noble.com and its
sublicensees the royalty-free, perpetual, irrevocable right and license to use the
review in accordance with the Barnes & Noble.com Terms of Use.
- Barnes & Noble.com reserves the right not to post any review -- particularly
those that do not follow the terms and conditions of these Rules. Barnes & Noble.com
also reserves the right to remove any review at any time without notice.
- See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend
Create a Pen Name
penname is available!
By visiting the BN.com website or marking a purchase on BN.com, a User is deemed to have accepted the
Terms of Use.
LendMe™
Overview
The social business model focuses on engagement, influence, collaboration, and creation with customers, partners, and employees. Social customer relationship management (Social CRM or SCRM) is one of the planks of the model and turns the focus to the customer. SCRM makes customers central to the business. ** It goes beyond saying your customers are important. Companies with strong SCRM strategies build genuine and authentic relationships with customers by sharing two-way conversations with them. ** A question begging an answer then is – What is “customer centricity” in a Social CRM world? ** This eBook answers that question.